Dentsu X

SeniorPerformanceManager

Singapore, Singapore FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Performance Manager at Dentsu X. Skills: Programmatic media, DSP platforms, Performance optimisation, Direct partners. Focus on DSPs / programmatic media platforms. Focus on direct partners (publishers)”

What You'll Achieve.

Drive performance and optimisation across the display channel; Achieve strict performance thresholds; Achieve CPA and projected spend targets; Maximize ROI

Industry & Context.

Problems you'll solve

Analyse campaign performance reports, identify trends, and make actionable recommendations; Quantify results of changes and optimisations to measure impact

What They're Looking For.

Must Have

Hands-on optimisation knowledge to achieve strict performance thresholds, Analyse campaign performance reports, identify trends, and make actionable recommendations, Quantify results of changes and optimisations to measure impact, Conduct quality assurance (QA) checks to ensure campaign setup, tracking, and reporting accuracy, Recommend budget splits, liaise with partners to forecast acquisition, CPA, and projected spend targets, Ensure creative assets meet partner specifications and best liaise with strategy and partner teams for delivery, Ensure approved budgets are correctly communicate budget, creative, timeline, and targeting requirements to partners, Track campaign activity, make optimisation suggestions, and produce insights and commentary, Plan programmatic media strategies on DSP platforms, Plan creative strategies for maximum ROI, Deep understanding of DSP operations to leverage platform-specific optimisation levers effectively, Maintain and develop relationships with programmatic and direct media partners, Assess and suggest new partners or solutions for testing, Stay abreast of market trends and partner capabilities to inform performance strategies, Provide guidance and support to junior/offshore team members, Collaborate with cross-regional stakeholders to ensure flawless campaign execution

Nice to Have

DSP background with hands-on experience across multiple platforms, Proven experience managing programmatic and direct partner campaigns for tech or consumer-focused brands, analytical skills: able to analyse reports, spot trends, recommend changes, and quantify results, Experience conducting QA to ensure campaign accuracy and tracking reliability, Agency or in-house experience in the tech sector is a major plus, Comfortable working with cross-regional independent, self-starter mindset, Line management or team-support experience, with effective delegation and mentoring of junior team members

What You'll Do.

Focus on DSPs / programmatic media platforms

Focus on direct partners (publishers)

Achieve strict performance thresholds

Analyse campaign performance reports

Quantify results of changes

Conduct quality assurance checks

Recommend budget splits

Ensure creative assets meet specifications

Communicate budget requirements to partners

Track campaign activity

Make optimisation suggestions

Produce insights and commentary

Plan programmatic media strategies

Plan creative strategies

Leverage platform-specific optimisation levers

Maintain and develop partner relationships

Assess and suggest new partners

Stay abreast of market trends

Provide guidance to junior team members

Ensure flawless campaign execution

How You'll Work.

Team & Collaboration

Work closely with cross-regional stakeholders; Liaise with strategy and partner teams; Collaborate with cross-regional stakeholders

Full Job Description

**Job Description:** **About Dentsu Group (dentsu) ** Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. **Role Purpose** We are looking for a highly analytical and hands-on **Sr. Performance Manager** to join the Display team with focus on programmatic and direct partner media initiatives for our client. This role requires expertise in programmatic media, demand-side platforms (DSPs), and direct partner engagement to drive performance and optimisation across the display channel. This role is highly data-driven with minimal client-facing responsibilities. You will work closely with cross-regional stakeholders to plan, execute and optimise campaigns efficiently. **Key Responsibilities:** * 60–70% focus on DSPs / programmatic media platforms. * 30–40% focus on direct partners (publishers) such as apps / websites. * Hands-on optimisation knowledge to achieve strict performance thresholds. * Analyse campaign performance reports, identify trends, and make actionable recommendations. * Quantify results of changes and optimisations to measure impact. * Conduct qua

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