G2
Tech / AI / Software
SeniorPartnerMarketingManager
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“Senior Partner Marketing Manager at G2. Skills: partner marketing, content creation, co-marketing campaigns, GTM materials. Serve as the dedicated marketing partner to G2's Partnerships organization, ensuring our partners have best-in-class marketing materials and co-marketing support. Create partner GTM content including co-sell offers, "better together" pitch decks, one-pagers, marketplace listings, and sales enablement kits”
What You'll Achieve.
help our partners and customers get more value from G2's platform; drive co-marketing campaigns with some of the biggest names in B2B tech; ensuring our positioning is current, compelling, and differentiated; translating technical integration value into benefits-oriented language for sales teams and external audiences; stay ahead of upcoming needs and proactively plan content; keeping all partner-facing content accurate, on-brand, and up to date; Track launch performance, share results with key stakeholders, and apply learnings to future launches; demonstrates ROI for joint investments
Industry & Context.
What They're Looking For.
Must Have
Bachelor's degree in Marketing, Business, Communications, or related field., 3–5 years in product marketing, partner marketing, or a related marketing role, preferably in B2B SaaS or technology marketplaces., Excellent writing and content creation skills, with the ability to turn technical concepts into clear, polished marketing materials, project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed, Familiarity with sales enablement platforms (Highspot or similar) and project management tools (Asana or similar), Experience developing co-marketing materials and collaborating with external partner marketing teams, Understanding of SaaS integrations and how to communicate their value to both technical and non-technical audiences, A self-starter mindset — you take ownership of your work and move quickly without needing heavy direction
Nice to Have
At least 5 years in product marketing, partner marketing, customer-facing sales/success roles or related fields, with experience in technology, SaaS, or marketplaces.
What You'll Do.
Serve as the dedicated marketing partner to G2's Partnerships organization
ensuring our partners have best-in-class marketing materials and co-marketing support
Create partner GTM content including co-sell offers
"better together" pitch decks
and sales enablement kits
Own G2's presence across partner marketplaces (AWS
crafting product descriptions and positioning that stand out
Drive marketing for integration launches
and enablement materials in partnership with PMM
Plan and execute co-marketing campaigns with strategic partners
including joint content
and MDF-funded programs
Create and maintain partner co-sell offers
"better together" decks
and sales kits that meet G2 brand standards and are readily accessible in Highspot
Develop and optimize G2's product and service descriptions across partner marketplaces
ensuring our positioning is current
Build marketing briefs and messaging frameworks for new and existing partnerships
translating technical integration value into benefits-oriented language for sales teams and external audiences
Manage the partner marketing request pipeline
ensuring clear prioritization
and transparent communication with stakeholders
Build and maintain a regular operating cadence with Partnerships team members to stay ahead of upcoming needs and proactively plan content
Own the G2 Partner Hub
keeping all partner-facing content accurate
Support end-to-end marketing for partner integration launches and partner-related product feature releases
and internal enablement
Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification
Track launch performance
share results with key stakeholders
and apply learnings to future launches
Serve as the day-to-day marketing point of contact for G2's top strategic partners
coordinating directly with partner marketing teams on joint content
and co-branded asset needs
Plan and execute co-marketing campaigns with strategic partners
including joint webinars
content collaborations
and promotional programs
Develop partner MDF proposals and deliver results reporting that demonstrates ROI for joint investments
Collaborate with Demand Gen and Field Marketing on partner-involved events
contributing partner-specific content and coordination
How You'll Work.
Team & Collaboration
collaborate directly with G2's Partnerships organization; work cross-functionally with Product Marketing, Brand & Creative, and Demand Generation; collaborating with external partner marketing teams; regular operating cadence with Partnerships team members; Coordinate with Brand & Creative on design and with Demand Gen on distribution and amplification; coordinating directly with partner marketing teams; Collaborate with Demand Gen and Field Marketing on partner-involved events
Communication Scope
Excellent writing and content creation skills; ability to turn technical concepts into clear, polished marketing materials; communicate their value to both technical and non-technical audiences; transparent communication with stakeholders
Process & Methodology
project management instincts — you can juggle multiple requests, set priorities, and keep stakeholders informed, Manage the partner marketing request pipeline, ensuring clear prioritization, timely delivery, and transparent communication with stakeholders
Full Job Description
About G2 - The Company G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. Now, we have joined forces with Capterra https://www.capterra.com/, SoftwareAdvice https://www.softwareadvice.com/, and GetApp https://www.getapp.com/ to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence. And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI. Does that sound exciting to you? Come join us as we try to reach our next PEAK! About G2 - Our People At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn. You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI https://company.g2.com/dei and philanthropic work (like our G2 Gives https://company.g2.com/gives program) because it encourages us all to be better peo
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