Paddle
Commercial
SeniorPaidSearchManager
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“Senior Paid Search Manager at Paddle. Skills: Paid search, Campaign management, Performance optimization. Lead paid search strategy. Execute paid search campaigns”
Industry & Context.
Data-driven decisions
What They're Looking For.
Must Have
6+ years Google Ads management, 6+ years Microsoft Advertising management, Manage B2B paid search campaigns, Track record driving demand generation, Track record driving revenue growth, Attract right companies, Manage significant budgets efficiently, Oversee $1M+ annual paid search spend, Design structured tests, Read results accurately, Scale successful tests, Apply attribution models, Communicate findings clearly, Use AI and automation tools, Cross-functional collaborator, Work with Sales teams, Work with Content teams, Work with PMM teams, Work with Web teams, Work with Organic Search teams, Work with Growth teams, Analytically sharp, Commercially minded, Translate complex data, Operate autonomously, Balance strategic thinking, Hands-on execution
What You'll Do.
Lead paid search strategy
Execute paid search campaigns
Plan paid search campaigns
Build paid search campaigns
Optimize paid search campaigns
Scale performance through optimisation
Manage bid strategies
Manage keyword targeting
Manage audience lists
Improve Quality Scores
Improve conversion rates
Run experimentation programme
Scale successful tests
Own landing page strategy
Partner with Web team
Improve downstream performance
Feed insights into campaigns
Align with Organic Search
Share keyword intent signals
Align on search presence
Ensure paid/organic synergy
Own attribution reporting
Measure paid search impact
Communicate paid search impact
Deliver stakeholder reports
Connect spend to outcomes
Manage budget with rigour
Track efficiency metrics
Recommend budget allocation
Recommend budget reallocation
Monitor platform developments
Monitor algorithm changes
Monitor industry shifts
Bring forward-looking recommendations
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Work with Sales; Work with Organic Search; Work with Web team
Communication Scope
Stakeholder reporting
Full Job Description
What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better. We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6000 software sellers in 245 territories globally. The Role: We're looking for a Senior Paid Search Manager to lead and scale Paddle's search advertising programme. You'll play a critical role in improving the ROI and performance of our paid search campaigns - owning everything from strategy and execution to experimentation and reporting. The focus isn't just on volume; it's on reaching the right types of companies at the right moment, and converting that intent into pipeline and revenue for both our self-serve and sales-led motions. This is a role for someone who combines deep technical expertise with a rigorous experimentation mindset, and who is excited about using AI to push paid search performance further. What you'll do: - Lead paid search strategy and execution: own end-to-end planning, campaign build, and ongoing optimisation across Google Ads and Microsoft Advertising, with a sharp focus on reaching and converting the right-fit companies. - Scale performance through structured optimisation: manage bid strategies, keyword targeting and audience lists with precision. Continuously improve Quality Scores, CTR, and conversion rates through disciplined, data-led decisions. - Run a rigorous experimentation programme: design and execute ongoing A/B tests across ad copy, audience targeting, bidding approaches, and landing pages - building a culture of continuous improvement and scaling what works. - Own landing page strategy and testing: partner closely with the Web team to ensure post-cli
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