Bybit
FinTech
SeniorPaidMediaManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Paid Media Manager at Bybit. Skills: Paid media strategy, User acquisition, ROI optimization. Own paid acquisition performance. Scale investment”
What You'll Achieve.
Drive efficient user acquisition at scale; EFTD growth; Net profit optimization; ROI-positive scaling
Industry & Context.
What They're Looking For.
Must Have
8+ years in performance marketing, Fluent in both Mandarin and English
Nice to Have
Experience in crypto/fintech preferred, ROI and scaling experience, Familiar with attribution and data analysis, Experience managing large budgets, Ownership mindset, Industry network and access to high-quality resources
What You'll Do.
Own paid acquisition performance
maintaining positive ROI
Develop strategies across Google
Explore new growth channels
Build data-driven frameworks
Ensure accurate tracking and analysis
Manage large budgets efficiently
Improve ROI and payback
Set clear performance targets
Align with overall growth strategy
Build and lead a high-performing team
Manage agencies and vendors
How You'll Work.
Team & Collaboration
Cross-functional collaboration; Work with product teams; Work with growth teams; Work with brand teams; Work with regional teams
Full Job Description
About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Senior Paid Media (Performance Marketing) Manager Role Overview We are looking for a results-driven Paid Media Manager to lead our global performance marketing efforts. This role will be responsible for driving efficient user acquisition at scale, with a strong focus on eFTD growth, net profit optimization, and ROI-positive scaling. Key Responsibilities 1. Growth & Performance Ownership - Own paid acquisition performance (Paid eFTD, new user net profit, ROI) - Scale investment while maintaining positive ROI - Optimize full funnel: impression → registration → deposit → trading 2. Paid Media Strategy & Execution - Develop strategies across Google, Meta, TikTok, etc. - Optimize creatives, targeting, bidding, landing pages - Explore new growth channels 3. Data, Attribution & Optimization - Build data-driven frameworks -
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