Lago
Marketing and Advertising
SeniorPaidAdsSpecialist
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“Senior Paid Ads Specialist at Lago. Skills: Meta Ads, Google Ads, lead generation, paid campaigns. Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-generation focus. Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team”
What You'll Achieve.
reach KPIs; scale campaigns
Industry & Context.
Analytical orientation; Strategic thinking
What They're Looking For.
Must Have
3+ years of experience building and optimizing Meta Ads campaigns are mandatory (lead generation focus), 3+ years of experience building and optimizing Google Ads campaigns are mandatory (lead generation focus), 3+ years of experience building campaigns focused on lead generation are mandatory (lead generation focus)
Nice to Have
Experience with B2B lead generation campaigns is highly preferred, Experience with B2C lead generation for a home or local service business, as well as healthcare industry, is a significant plus., Experience with Google Ad Grants, Google Tag Manager, Unbounce or ClickFunnels is highly preferred., Basic video-editing skills are highly preferred.
What You'll Do.
Build and manage paid campaigns across Google Ads
and LinkedIn with a lead-generation focus
Lead creative and post-click strategy (landing pages
lead magnets) in collaboration with our in-house team
Write and test ad copy with AI support and our in-house copywriter
Continuously test and optimize targeting
and account structure to reach KPIs and scale campaigns
Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations
Implement pixels and conversion tracking in line with best practices
How You'll Work.
Team & Collaboration
Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team; Write and test ad copy with AI support and our in-house copywriter; Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations
Full Job Description
Job Title: Senior Paid Ads Specialist Location: Remote Schedule: 9am - 5pm EST Salary: $18 - $25 per hour Lago is seeking a proactive and strategic Paid Ads Specialist with a combined background in strategizing, building out, and implementing ads on Meta, Google, and more with experience in leading growth across our digital sales channels. This role will be responsible for developing, maintaining, and scaling our ads on these platforms, as well as driving traffic through paid media for lead generation. **Responsibilities** * Build and manage paid campaigns across Google Ads, Meta, TikTok, and LinkedIn with a lead-generation focus * Lead creative and post-click strategy (landing pages, funnels, lead magnets) in collaboration with our in-house team * Write and test ad copy with AI support and our in-house copywriter * Continuously test and optimize targeting, creative, copy, budgets, and account structure to reach KPIs and scale campaigns * Partner with the Account Manager to retain and grow accounts through reporting and strategic recommendations * Implement pixels and conversion tracking in line with best practices **Requirements** * 3+ years of experience building and optimizing Meta Ads campaigns are mandatory (lead generation focus) * 3+ years of experience building and optimizing Google Ads campaigns are mandatory (lead generation focus) * 3+ years of experience building campaigns focused on lead generation are mandatory (lead generation focus) * Experience with B2B lead generation campaigns is highly preferred * Experience with B2C lead generation for a home or local service business, as well as healthcare industry, is a significant plus. * Experience with Google Ad Grants, Google Tag Manager, Unbounce or ClickFunnels is highly preferred. * Basic video-editing skills are highly preferred. * Analytical orientation and attention to details * Strategic thinking * Self-initiative and goal-focus is a must! **Benefits** * **Remote Work:** Work from anywhere—our team
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