Icf Next
public impact
SeniorOutreachExpert(EUCampaigns)
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“Senior Outreach Expert (EU Campaigns) at Icf Next. Skills: integrated outreach strategies, client advisory, measurement and optimisation. end-to-end leadership across all outreach disciplines on EU communication campaigns. 360° view of outreach, ensuring that social media, influencer engagement, paid media, media relations, stakeholder engagement and partnerships are designed and delivered as one integrated ecosystem”
What You'll Achieve.
measurable impact across multi-country EU programmes; Define cross-channel outreach KPIs, ensuring performance is measured holistically rather than per silo; reporting that clearly demonstrates how social, influencers, paid media, media relations and stakeholder engagement collectively contribute to campaign impact
Industry & Context.
Challenge and refine channel strategies to ensure the right mix of tools and tactics is used depending on objectives, audiences and national contexts; Use insights and performance data to continuously optimise outreach approaches across disciplines
Have the legal right to work in Belgium, or be eligible for sponsorship on a case-by-case basis, Be physically located in Belgium by Day 1 of employment (or shortly before your start date)
What They're Looking For.
Must Have
Extensive experience leading integrated outreach strategies across multiple channels (social media, influencers, paid amplification, media relations, stakeholder engagement), Demonstrated ability to connect strategy, execution and measurement across complex multi-country campaigns, Proven credibility as a senior advisor to clients and internal teams, Fluent English and at least one additional European language, Have the legal right to work in Belgium, or be eligible for sponsorship on a case-by-case basis, Be physically located in Belgium by Day 1 of employment (or shortly before your start date)
What You'll Do.
end-to-end leadership across all outreach disciplines on EU communication campaigns
360° view of outreach
ensuring that social media
influencer engagement
stakeholder engagement and partnerships are designed and delivered as one integrated ecosystem
strategic integrator and quality guardian for outreach
ensuring coherence across channels
consistency of narratives
and measurable impact across multi-country EU programmes
Take full ownership of outreach activities across all disciplines
Design and oversee integrated outreach plan/communication plan
Ensure outreach is embedded from the start in wider campaign strategies
Provide senior guidance and oversight to specialists across outreach disciplines
Challenge and refine channel strategies
Ensure all outreach activities comply with EU institutional communication standards
Put in place quality assurance frameworks for outreach delivery
Maintain and evolve outreach methodologies
Define cross-channel outreach KPIs
Oversee reporting that clearly demonstrates how social
media relations and stakeholder engagement collectively contribute to campaign impact
Use insights and performance data to continuously optimise outreach approaches
Act as a trusted senior expert to EU clients on integrated outreach approaches
Translate complex outreach ecosystems into clear
actionable narratives for senior client audiences
Present outreach strategies
results and recommendations
Lead or support the development of evaluator-ready outreach sections in tenders and proposals
Contribute to the evolution of ICF Next’s outreach offer
Mentor colleagues across outreach disciplines
Promote shared frameworks
common language and cross-disciplinary learning
Help build a integrated-outreach culture
How You'll Work.
Team & Collaboration
collaborative environment; coordination between social, influencers, paid amplification, press/media and stakeholder activities; liaison with local PR agencies; senior stakeholder engagement; Mentor colleagues across outreach disciplines; Promote shared frameworks, common language and cross-disciplinary learning within the Outreach department
Communication Scope
Fluent English and at least one additional European language; Translate complex outreach ecosystems into clear, actionable narratives for senior client audiences; Present outreach strategies, implementation, results and recommendations with authority and clarity
Process & Methodology
integrated outreach plan/communication plan design, workflows are set-up to ensure efficiencies, quality assurance frameworks for outreach delivery
Full Job Description
At **ICF Next** , we believe great impact starts with great people. You’ll join a diverse, multidisciplinary team working at the intersection of **strategy, creativity, and public impact** , delivering meaningful projects for EU institutions and public‑interest organisations. In a collaborative environment that values curiosity, initiative, and ownership, you’ll help shape policies, narratives, and campaigns that truly matter across Europe. At ICF Next, we are looking for the Senior Outreach Expert (EU Campaigns) provides end-to-end leadership across all outreach disciplines on EU communication campaigns. The role takes a 360° view of outreach, ensuring that social media, influencer engagement, paid media, media relations, stakeholder engagement and partnerships are designed and delivered as one integrated ecosystem, fully aligned with campaign objectives and EU institutional requirements. You will act as the strategic integrator and quality guardian for outreach, ensuring coherence across channels, consistency of narratives, and measurable impact across multi-country EU programmes. Key responsibilities: _360° outreach design and implementation_ * Take full ownership of outreach activities across all disciplines, including social media, influencer engagement, paid media, media relations, stakeholder and partnership activities. * Design and oversee integrated outreach plan/communication plan that align all channels behind common objectives, messages, audiences and KPIs—avoiding silos between earned, shared, owned and paid outreach. * Ensure outreach is embedded from the start in wider campaign strategies. _Channel-specific leadership with cross-channel coherence_ Provide senior guidance and oversight to specialists across outreach disciplines, ensuring. * clear role definition for each channel within the outreach mix * strong coordination between social, influencers, paid amplification, press/media and stakeholder activities. * optimum liaison with local PR agencies.
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