SeniorMetaAdsSpecialist

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. 📍 Madrid / Prague | Hybrid Groupon is in transformation mode - and Performance Marketing is at the center of it. We are one of the largest Meta advertisers in the region, running large-scale Dynamic Product Ads across complex product feeds. We’ve recently raised our ROAS targets, improved profitability, and now we’re pushing harder into acquisition. We’re looking for a strong, hands-on Meta specialist who wants ownership, scale, and real impact. 🚀 What You’ll Own Full ownership of Meta Ads performance Large-scale DPA campaigns Feed & catalog optimization Creative testing strategy - from hypothesis to iteration Budget & bid strategy optimization at scale Data-driven decision making Using AI tools to improve campaign workflows and insights This is not a “launch campaigns and report” role. This is a role where you improve structure, performance, and profitability. 🎯 What We’re Looking For Strong hands-on Meta Ads experience Proven experience managing mid-to-large budgets Deep knowledge of DPA and cat