SeniorMedicalSalesRepresentative

Assess customers’ needs and present suitable promoted products to meet healthcare needs of patients, Ensure development and management of relationships with targeted institutions and key opinion leaders to help in insight and feedback gathering regarding company’s products, Effectively communicate product information and positively influence HCPs’ prescribing habits utilizing patient centric selling skills., Conduct marketing-related activities such as round table discussions, product presentations, etc.

to HCPs to drive brand adoption., Coordinate with HCPs regarding matters related to promotions., Act as company representative to hospitals, clinics, eye centers, and training institutions and ensure good business relationships with their HCPs., Resolve customer complaints by investigating such concerns, developing solutions, preparing reports, and making recommendations to line managers and subject matter experts., Support SFE on rollout of customer engagement systems by championing them to their team., Support line manager on coaching new hires by best practice sharing on customer engagement., Drive sales performance of assigned territory, Properly manage company resources (i.

, revolving funds, activity budgets, credit cards, fuel allocations, company car, mobile plans) while driving sales performance to achieve optimal profitability, Ensure that the monthly target number of calls is achieved, whether face-to-face or virtually, Keep detailed records of all HCPs within their assigned territories., Ensure that all relevant data is captured and updated in the customer management system (CRM), Expand new business and optimize current sales channels., Focus sales efforts by analyzing existing and potential customers, Negotiate product inclusion with hospitals, pharmacies, and eye centers, Plan work schedules and weekly and monthly timetables., Discuss future targets with the sales manager, Ensure good inventory of product supplies by maintaining an accurate sales forecast, Conduct risk assessment of territory to ensure safety of itinerary, Maintain data integrity and consistently provide accurate reports, Analyze and track data regularly pertaining to sales KPIs and send weekly/monthly/quarterly report to District Sales Manager and SFE, Ensure proper and timely maintenance of all relevant data into reporting platforms, e.

, sample distribution, post-call analysis, etc., Ensure proper targeting and segmentation by analyzing HCP profiles., Analyze data provided by SFE to see trends and implement possible sales tactics to achieve sales target and drive high market share., Participate in business reviews to present territory data and tactics to local sales leadership team., Assist District Sales Manager on data collection, organization, and analysis for the team.

Provide relevant insights through analysis of trends and data, Collaborate with their managers to design and implement action plans, track the impact of commercial activities, and refine tactics based on measurable outcomes, Drive brand performance in territories to ensure high market share, Maintain up-to-date Product Knowledge and have mastery of product and disease knowledge to uncover the needs of patients through HCPs., Support in team learning with regards to product and disease knowledge., Work with team members and Marketing to develop strategies and implement brand strategies to ensure a consistent marketing message, Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques, Providing relevant feedback on marketing strategies and recommending changes through evaluation of strategies’ results and competitive developments., Actively participates in product launches and other marketing events by supporting implementation plans., Leads scientific discussions with KOLs and other HCPs on priority products., Support Sales Managers and Marketing Manager in developing education programs for use of company’s products., Develop and execute targeted marketing strategies aimed at increasing awareness and uptake of their therapies among ophthalmology professionals and allied healthcare providers, Establishing trust-based relationships with key opinion leaders (KOLs) and potential young speakers, Supporting the educational narrative around Santen’s products, Organizing and facilitating scientific events, workshops, and roundtable discussions, serving as a bridge between clinical experts and the wider medical community.