SeniorMediaStrategist

## Accountabilities This role is responsible for owning end-to-end media strategy and planning for B2B and ABM programs, ensuring client objectives are translated into effective omnichannel investment and activation approaches. It requires shaping account-based strategies, defining audience targeting frameworks, and aligning media with broader revenue and pipeline goals. Develop and lead full-funnel media strategies across B2B and ABM accounts, aligning channel roles, budgets, and investment priorities with client business objectives. Design account-based targeting and buying group strategies, including segmentation, audience prioritization, and tailored omnichannel activation plans. Build journey-led media frameworks that support long sales cycles and complex decision-making groups across awareness, consideration, and conversion stages. Integrate paid media strategy with broader marketing and sales levers such as CRM, SEO, CRO, and sales enablement to support account progression. Establish measurement frameworks focused on account engagement, funnel movement, and revenue influence alongside traditional media KPIs. Analyze campaign and platform performance using analytics tools to generate insights and optimization recommendations. Translate data into clear strategic narratives that guide investment decisions and performance improvements. Partner with activation teams to ensure accurate execution of strategy and continuous optimization. Contribute to new business efforts and the evolution of B2B and ABM media frameworks and best practices. Requirements The ideal candidate brings strong media strategy experience, particularly within B2B and ABM environments, combined with the ability to operate confidently in client-facing, data-driven consulting settings. A balance of strategic thinking, analytical capability, and communication strength is essential. 6+ years of experience in media strategy or media planning, ideally within a digital agency or consulting environment