Care Access
healthcare
SeniorMediaSpecialist
“Senior Media Specialist at Care Access. Skills: media planning, campaign activation, campaign optimization, vendor relationship management, creative testing, performance analysis. Own Campaign Activation and Optimization. Plan for media allocated to our health screening programs and clinical studies on traditional / localized media”
What You'll Achieve.
improve our overall reach; improve efficiency; expand into new channels; focus on conversion; improve top and mid-funnel campaigns to increase awareness and education
Industry & Context.
100% of work to be performed in a remote office environment, less than 10% travel requirements, Occasional planned travel may be required as part of the role, The ability to use keyboards and other computer equipment
What They're Looking For.
Must Have
5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare), understanding and experience with A testing, excellent communication and project management skills, project management skills including planning resources, managing deadlines, and objectives, delivering recommendations, good with numbers, able to calculate performance of campaigns and able gather conclusions
Nice to Have
traditional or localized marketing, preferably in healthcare
What You'll Do.
Own Campaign Activation and Optimization
Plan for media allocated to our health screening programs and clinical studies on traditional / localized media
manage relationships with vendors
Identify new growth channels and execute testing
A test creative continuously across all channels
Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns
Manage reports and dashboards to track creative and audience performance over time
Develop strategies that focus on conversion
as well as improve top and mid-funnel campaigns to increase awareness and education
Manage local listings through listing management tool
Provide support to public relations efforts and communications
How You'll Work.
Team & Collaboration
Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns; Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions; Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback
Communication Scope
excellent communication skills
Process & Methodology
planning resources, managing deadlines, managing objectives, delivering recommendations
Applying for this Senior Media Specialist role?
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