Monks

SeniorMediaPlanner

CA$80–85k Canada
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Media Planner at Monks. Skills: multi-channel media planning, digital marketing strategies, Google Ads, Paid Social Media, Programmatic channels, data analytics, project management. Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc. ), and Programmatic channels. Partner with stakeholders (DMMs, PMMs, Strategy Directors) to dive deep into product marketing strategy, make recommendations, and ensure alignme”

What You'll Achieve.

Supercharge our major technology client's customer base, brand awareness, engagement, and conversions; ensuring delivery against forecasts and objectives

Industry & Context.

Problems you'll solve

Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks; data analytics and operations skills, with a passion for data-driven decision making

Eligibility Requirements

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week.

What They're Looking For.

Must Have

5-7+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms, Advanced Excel/Google Sheets user (functions like vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis, data analytics and operations skills, with a passion for data-driven decision making, Organizational skills and expertise in managing complex marketing campaign logistics, Basic understanding of website creation and landing page optimization, Experience with A Testing and reporting across channels, Exceptional presentation skills, comfortable speaking about and presenting data to clients, cross-functional management skills, comfortable collaborating with diverse stakeholders, Relationship builder with excellent verbal and written communication skills, Familiarity with digital marketing concepts and industry trends, Superior project management skills and the ability to handle multiple complex projects simultaneously, Thrives in a fast-paced environment and adapts to ambiguity, Fluency in English is a must

Nice to Have

BAS degree (Business, Finance, Marketing, or equivalent) preferred, Bachelor's degree with academic performance and analytical success, Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies, Experience with Google Marketing Platform

What You'll Do.

Develop and execute omnichannel marketing strategies across Google Ads

Paid Social Media (Facebook

and Programmatic channels

Partner with stakeholders (DMMs

Strategy Directors) to dive deep into product marketing strategy

and ensure alignment across channels

Collaborate with Digital Marketing optimizers on forecasting

campaign launch timing

and performance optimization

Assist with campaign execution

landing page creation

and budget management

ensuring delivery against forecasts and objectives

and manage benchmarks and performance standards across the team

empowering marketers with data and tools for success

and collaborate with optimizers to resolve roadblocks

Maintain deep expertise in Google Ads

Programmatic platforms (DV360 preferred)

Paid Social platforms

and brand safety policies

and maintain reporting scripts and dashboards across channels

Manage multiple projects and competing deadlines efficiently

How You'll Work.

Team & Collaboration

Partner with stakeholders (DMMs, PMMs, Strategy Directors); Collaborate with Digital Marketing optimizers; collaborating hand-in-hand with client managers and innovation leaders; works fast and flexibly to get the job done; Humility and collaboration are also a big part of their DNA; collaborate with optimizers to resolve roadblocks; Work effectively both independently and within a fast-paced, collaborative team; cross-functional management skills, comfortable collaborating with diverse stakeholders; building a team that reflects the communities we serve; building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects; unique points of view in all aspects of our business

Communication Scope

Demonstrate excellent written and verbal communication with all stakeholders; Relationship builder with excellent verbal and written communication skills; Exceptional presentation skills, comfortable speaking about and presenting data to clients

Process & Methodology

Manage multiple projects and competing deadlines efficiently, Superior project management skills and the ability to handle multiple complex projects simultaneously, Organizational skills and expertise in managing complex marketing campaign logistics

Full Job Description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers). About the Role Senior Media Planner, Strategy & Planning: Dive into the exciting world of multi-channel media planning as a strategic partner and thought leader! In this role, you'll shape and execute high-impact digital marketing strategies that span across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, X, TikTok, etc.), and Programmatic channels. Your mission? Supercharge our major technology client's customer base, brand awareness, engagement, and conversions. Prepare to be a trusted advisor, collaborating hand-in-hand with client managers and innovation leaders. The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA. Responsibilities: Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels. Partner with stakeholders (DMMs, PMMs, Strategy Directors) to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels. Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization. Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives. Track, share, and manage benchmarks and performance standards across the team, empoweri

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