SeniorMartechConsultant

**Job Description:** As a Senior Martech Solution Consultant, you define the technical direction of large-scale personalisation ambitions and customer experience transformations. You translate future-state ambitions into concrete technical architectures, covering platform choices, integrations, delivery sequencing, and execution approaches. To do so, you assess complex existing martech landscapes and design future-state architectures that enable advanced personalisation, decision-making, and orchestration capabilities across marketing, sales, and service. From there, you lead vendor scenario analysis and selection and translate architectural choices into phased roadmaps and high-level implementation plans. You act as the architectural authority and sparring partner for senior business and IT stakeholders, working closely with strategy consultants, business analysts, and project managers to bridge vision and execution. **What You Will Do** * Assess existing Martech platforms, integrations, and architectural constraints * Design future-state technical and solution architectures that drive new capabilities * Translate strategic use cases into platform, vendor, and capability implications * Compare and recommend architecture and vendor scenarios * Support vendor evaluation and selection with clear trade-offs and recommendations * Define implementation roadmaps and high-level delivery approaches * Provide architectural guidance and decision support across internal teams, vendors, and client stakeholders * Embed AI capabilities and implications into the overall vision, architecture, and roadmap * Clearly communicate architectural decisions and their impact to senior stakeholders **AI & Personalisation Perspective** AI is an integral part of this role: not as a bolt-on, but as a driver of future vision, strategic concepts, and roadmap decisions. You help clients understand how AI reshapes personalisation, decision-making, and time-to-value. You guide clients from experimen