SeniorMarketingOperationsSpecialist

The Senior Marketing Operations Specialist is responsible for managing marketing data operations, campaign execution support, reporting, and process optimization across the marketing organization. This role serves as a key operational partner to marketing teams by ensuring accurate data flow, scalable campaign processes, strong database governance, and reliable reporting across marketing and CRM platforms. The role focuses heavily on acquisition workflows, database integrity, analytics, reporting, and marketing technology administration, supporting both global and EMEA marketing operations initiatives. The ideal candidate combines strong operational expertise with technical aptitude and the ability to work comfortably across marketing systems, reporting tools, and data environments. Location: Lomas Atlas, Mexico City, MX Please submit CV in English. **Key Responsibilities** **Marketing Data & Lead Management** * Manage and execute demand generation list operations across Marketo and Salesforce, including data uploads, reviews, processing, and acquisition workflows. * Build, maintain, and optimize our segmentations and lists. * Create and manage database hygiene campaigns to standardize, clean, and enrich marketing data improving data quality. * Monitor database health, integrity, and compliance across marketing systems and CRM platforms. * Manage deduplication and lead conversion processes using tools such as Cloudingo. * Build and maintain Salesforce reports and dashboards to support marketing visibility and pipeline tracking. * Create and maintain database reports to monitor acquisition performance and data quality. * Build Salesforce lists and processes to support incomplete or missing data remediation. **Campaign Execution & Acquisition Support** * Build and execute global acquisition programs to support content syndication campaigns, webinars, events, and field marketing initiatives. * Ensure timely and accurate campaign setup, tracking, and operational executi