SmartAsset
FinTech
SeniorMarketingOperationsManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Operations Manager at SmartAsset. Skills: Marketing operations, Revenue operations, Demand generation, Marketing tech stack. Optimize lead-to-revenue lifecycle. Drive conversion rate improvements”
What You'll Achieve.
Grow revenue; Grow customer base; Improve marketing tech stack; Increase MQL volume; Accelerate pipeline growth; Accelerate conversion
Industry & Context.
Analytical problem solver; Analytical mindset
Prolonged periods sitting, Working on computer, Communicate via phone, Communicate via video
What They're Looking For.
Must Have
7+ years marketing operations experience, 7+ years revenue operations experience, 7+ years sales operations experience, Expert lead-to-revenue lifecycle understanding, Proven data touchpoint tracking, Salesforce certification, Pardot certification, Marketo certification, Advanced Salesforce command, Proficiency in SQL, Ability to construct Tableau dashboards
Nice to Have
Experience with paid marketing platforms, Extensive ABM design principles, Extensive multi-touch attribution models, Experience leveraging Gen AI, Experience leveraging LLMs, Background in Financial Advisory Services, Background in Residential Real Estate, Background in Insurance industries
What You'll Do.
Optimize lead-to-revenue lifecycle
Drive conversion rate improvements
Deliver actionable insights
Own demand generation operations
Understand marketing tools
Translate sales insights
Accelerate pipeline growth
Accelerate conversion
Operationalize strategic initiatives
Develop customer segmentation strategy
Power marketing campaigns
How You'll Work.
Team & Collaboration
Sales team; Go-to-Market team; Executive leadership
Full Job Description
Senior Marketing Operations Manager at SmartAsset Remote, Contiguous United States About SmartAsset: SmartAsset is an online destination for consumer-focused financial information, educational content, personalized calculators, and tools. Our mission is to help people make smart financial decisions, reaching an estimated 23 million people each month through our educational content, publishing partners, calculators, and tools.* To extend that mission, we also operate the SmartAsset Advisor Marketing Platform (AMP), which helps connect consumers with participating fiduciary financial advisors. SmartAsset has been recognized as a 2025 ThinkAdvisor Luminaries winner in the Firm Award – Product or Service Innovation category and was ranked #2574 on the Inc. 5000 list in 2023. SmartAsset has also been featured on Y Combinator’s list of Top Companies, a curated compilation rather than a numerical ranking.** In 2021, SmartAsset completed a $110 million Series D funding round that valued the company at over $1 billion. *Based on average monthly reach data for 2025 across SmartAsset-owned properties and publishing partners. **Other than application, licensing, or similar administrative fees, SmartAsset did not provide compensation in connection with the referenced awards or recognitions. About the Team: The Sales Strategy, Operations, & Enablement (SSOE) team is at the epicenter of a rapidly growing business focused on acquiring new B2B customers in the Financial Services space. We are general athletes who have the strategic agility to flex into different parts of the organization to provide thought leadership and operational scale. The team is adept at transitioning between high-level strategy and tactical execution, and managing competing priorities in a fast-paced, ever-changing business environment. About the Role: We are seeking a talented Senior Marketing Operations Manager who can help us grow our revenue and customer base by optimizing our demand generation motions an
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