OPSWAT
cybersecurity
SeniorMarketingOperationsManager
“Senior Marketing Operations Manager at OPSWAT. Skills: Marketing Operations, HubSpot administration, MarTech stack management, AI integration in marketing, Process optimization, Data analysis and reporting. Ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring mo”
What You'll Achieve.
ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline; Make It Smarter; ensure every tool earns its place; made teams faster, smarter, and less reliant on manual work; pipeline is a team sport
Industry & Context.
analytical foundation comfortable building dashboards independently; Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place
What They're Looking For.
Must Have
HubSpot admin, Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent, Experience with webinar/virtual event platforms integrated into marketing workflows (Sequel. io, ON24, Zoom Webinars, or equivalent), Experience running growth experiments with documented outcomes: hypothesis, test, result, scale, analytical foundation comfortable building dashboards independently, Fluent in AI, Excellent project management and organizational skills, Clear and concise communicator with experience presenting data-driven insights to senior stakeholders, Solid understanding of data privacy and compliance (GDPR, CAN-SPAM)
Nice to Have
familiarity with Salesforce experience, 6sense strongly preferred, built or managed AI-driven systems or agent-based workflows in a production marketing environment
What You'll Do.
Ensure all inbound and outbound demand is accurately captured
and converted into pipeline through well-designed processes
and actionable analytics
Serve as the primary HubSpot admin
Push HubSpot past its documented capabilities
including evaluating and deploying emerging agent capabilities within the platform
Manage and optimize integrations across the full stack: HubSpot
Sequel. io (webinar platform)
Keep the operational rhythm running lead routing
and campaign execution ensuring the right data reaches the right people at the right time
Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place
Implement automation and process optimization that actually sticks
Run growth experiments with documented outcomes
Design workflows that connect data
Lead the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself
How You'll Work.
Team & Collaboration
Strategic partner to Revenue Marketing, Field Marketing, SDR and Sales Operations teams; Connective tissue between our tools, our data, and our revenue goals; Bridge the gap between marketing and sales
Communication Scope
Clear and concise communicator with experience presenting data-driven insights to senior stakeholders
Process & Methodology
Excellent project management and organizational skills
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