OPSWAT
cybersecurity
SeniorMarketingOperationsManager
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“Senior Marketing Operations Manager at OPSWAT. Skills: Marketing Operations, HubSpot administration, MarTech stack management, AI integration in marketing, Process optimization, Data analysis and reporting. Ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring mo”
What You'll Achieve.
ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline; Make It Smarter; ensure every tool earns its place; made teams faster, smarter, and less reliant on manual work; pipeline is a team sport
Industry & Context.
analytical foundation comfortable building dashboards independently; Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place
What They're Looking For.
Must Have
HubSpot admin, Experience with data enrichment and prospecting tools such as ZoomInfo or equivalent, Experience with webinar/virtual event platforms integrated into marketing workflows (Sequel. io, ON24, Zoom Webinars, or equivalent), Experience running growth experiments with documented outcomes: hypothesis, test, result, scale, analytical foundation comfortable building dashboards independently, Fluent in AI, Excellent project management and organizational skills, Clear and concise communicator with experience presenting data-driven insights to senior stakeholders, Solid understanding of data privacy and compliance (GDPR, CAN-SPAM)
Nice to Have
familiarity with Salesforce experience, 6sense strongly preferred, built or managed AI-driven systems or agent-based workflows in a production marketing environment
What You'll Do.
Ensure all inbound and outbound demand is accurately captured
and converted into pipeline through well-designed processes
and actionable analytics
Serve as the primary HubSpot admin
Push HubSpot past its documented capabilities
including evaluating and deploying emerging agent capabilities within the platform
Manage and optimize integrations across the full stack: HubSpot
Sequel. io (webinar platform)
Keep the operational rhythm running lead routing
and campaign execution ensuring the right data reaches the right people at the right time
Bring rigor to every build-vs-buy-vs-automate decision and ensure every tool earns its place
Implement automation and process optimization that actually sticks
Run growth experiments with documented outcomes
Design workflows that connect data
Lead the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself
How You'll Work.
Team & Collaboration
Strategic partner to Revenue Marketing, Field Marketing, SDR and Sales Operations teams; Connective tissue between our tools, our data, and our revenue goals; Bridge the gap between marketing and sales
Communication Scope
Clear and concise communicator with experience presenting data-driven insights to senior stakeholders
Process & Methodology
Excellent project management and organizational skills
Full Job Description
OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life. The Position OPSWAT protects critical infrastructure from the world’s most sophisticated cyber threats — and our marketing team is in the middle of a significant transformation to match that mission. We are hiring a Senior Marketing Operations Manager who will ensure all inbound and outbound demand is accurately captured, qualified, and converted into pipeline through well-designed processes, consistent execution, and actionable analytics. This is not a systems maintenance role. You are the person who keeps the infrastructure running smoothly and then asks: how do we make it smarter? You will be a strategic partner to our Revenue Marketing, Field Marketing, SDR and Sales Operations teams, and the connective tissue between our tools, our data, and our revenue goals. You will also be our internal champion for AI adoption with leading the front on AI augmented marketing looks like in practice and helping the organization build that muscle through the work itself. What You Will Be Doing Own the Marketing Engine — and Make It Smarter Serve as the primary HubSpot admin, owning architecture, workflows, lifecycle stages, integrations, scoring models, nurture programs, and reporting. Push HubSpot past its documented capabilities, including evaluating and deploying emerging agent capabilities within the platform. Manage and optimize integrations across the full stack: HubSpot, SalesLoft, 6sense, ZoomInfo, Sequel.io (webinar platform), a
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