Cialfo
Higher Education
SeniorMarketingManager,Universities
“Senior Marketing Manager, Universities at Cialfo. Skills: Marketing strategy, Campaign execution, Brand building. Launch university-facing demand generation campaigns. Support major sector events”
What You'll Achieve.
Drive university pipeline growth; Drive partner engagement; Drive market penetration; Improve campaign speed; Improve campaign targeting; Improve campaign testing; Improve campaign performance; Turn partners into committed ones
Industry & Context.
Data-informed strategy
What They're Looking For.
Must Have
5+ years marketing experience, Experience in international education, Experience in higher education, Experience in student recruitment, Familiar with HubSpot, Familiar with Salesforce, Understand CRM platforms
Nice to Have
Experience in international education, Experience in higher education, Experience in student recruitment
What You'll Do.
Launch university-facing demand generation campaigns
Support major sector events
Develop thought leadership
Run lifecycle communications
Build positioning for new product offerings
Partner with leadership team
Bring campaigns to life
Plan integrated campaigns
Drive university pipeline growth
Drive partner engagement
Drive market penetration
Run demand generation
Accountable for pipeline contribution
Accountable for conversion rates
Accountable for cost efficiency
Generate university leads
Improve campaign speed
Improve campaign targeting
Improve campaign testing
Improve campaign performance
Support go-to-market execution
Translate platform capabilities
Develop sales enablement materials
Develop customer stories
Develop presentations
Develop launch communications
Conduct market research
Design lifecycle programmes
Run university onboarding
Run university engagement
Run university retention
Run university advocacy
Build nurture journeys
Build communication programmes
Identify partner engagement drops
Build marketing programmes
Build Explore's reputation
Produce thought leadership content
Execute content initiatives
Ensure brand consistency
Own marketing support
Align marketing activity
How You'll Work.
Team & Collaboration
Work with marketing function; Partner with commercial team; Work with customer-facing teams
Communication Scope
Thought leadership content; Sector-focused content; Partner conversations
Process & Methodology
Manage priorities, Create leverage
Applying for this Senior Marketing Manager, Universities role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Cialfo?
Real rants from real employees. Read before you apply.