ASSPL
E-Commerce
SeniorMarketingManager,SocialCommerce
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“Senior Marketing Manager, Social Commerce at ASSPL. Skills: Social Commerce Marketing, Video Marketing, Customer Acquisition, Go-To-Market Strategy. Grow adoption of 'Amazon Shopping Videos'. Drive awareness, demand, and acquisition”
What You'll Achieve.
Drive exponential growth for the program in 3 years; Drive Monthly Active Users (MAUs); Drive engagement and retention
Industry & Context.
Problem-solver
What They're Looking For.
Must Have
6+ years marketing experience, Experience using data and metrics, Experience with Excel or Tableau, Experience building cross-functional marketing programs, Experience leading go-to-market for consumer product launches
Nice to Have
Experience using SQL or analytical tools, Experience with customer segmentation, profiling, and targeting, Master's degree in marketing, advertising, business
What You'll Do.
Grow adoption of 'Amazon Shopping Videos'
Develop and deliver GTM strategies
Conduct customer research
Develop insights and enhanced brand positioning
adoption and engagement
Partner with product teams
Develop product roadmaps
Analyze and report on performance metrics
Improve campaign performance
Drive regular reviews of roadmap progress
Manage creator facing educational materials
How You'll Work.
Team & Collaboration
Multi-functional stakeholders; Local and international teams; Cross-functional organization; Product, engineering, UX design, program management
Communication Scope
Communication skills; Stakeholder management
Process & Methodology
Roadmap progress reviews, Manage competing deadlines
Full Job Description
Do you believe video is worth a thousand words when it comes to helping you decide what to buy online? Come join the team that is redefining how Amazon customers use videos to make better purchase decisions! Our vision is to help customers discover and shop with confidence through trusted video content created by influencers and sellers. We will seamlessly blend content with commerce, inspiring and informing millions of customers through their buying journeys. At Amazon, we continuously look for opportunities to invent on behalf of our customers, helping them find and discover virtually anything they want to buy online. We are reshaping customer buying behavior on Amazon through these creator powered ‘Amazon Shopping Videos’, which includes both Livestreams as well as short-form videos. We are looking for an analytical and results-oriented Sr. Product Marketing Manager to lead this Video/Social Commerce marketing charter for India. You will build and launch new product marketing initiatives, drive Go-To-Market strategies and help drive awareness and traffic for the program. You will be working closely with Business, Product, Business Intelligence and Tech teams to drive exponential growth for the program in the next 3 years. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently to deliver results. A successful candidate for this role will be an independent, creative problem-solver with great business acumen who can think big and has the ability to lead multiple projects simultaneously while managing competing deadlines. Key job responsibilities * Grow adoption of ‘Amazon Shopping Videos’ by driving awareness, demand, and acquisition through marketing campaigns across multiple (onsite and offsite) digital channels. * Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches. * Conduct customer research to develop insights a
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