Company
Retail
SeniorMarketingManager-RetailMediaGTM&Expansion
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Manager - Retail Media GTM & Expansion. Skills: Retail Media GTM, Expansion Strategy, Partner Marketing. Own and execute retailer-specific GTM strategies. Lead expansion into new international markets”
What You'll Achieve.
Drive revenue impact; Accelerate deal cycles; Improve consistency; Improve scalability; Improve commercial effectiveness
Industry & Context.
Structured growth focus; Scalability focus; Repeatability focus
What They're Looking For.
Must Have
5–8 years marketing experience, Startup or high-growth environments experience, Client-facing experience, Operate strategically and tactically, Collaboration experience with sales teams, Systems-oriented mindset, Excellent writing skills, Excellent communication skills, Solid understanding of retail media ecosystems
Nice to Have
Account management experience, Client services experience, Retail media experience, Platform businesses experience, Retail media networks exposure, Programmatic advertising exposure, In-store media environments exposure, International markets launch experience, LATAM experience, EMEA experience, APAC experience, Enterprise retail sectors familiarity, Grocery sector familiarity, Convenience sector familiarity, Specialty retail familiarity, Regional GTM motion ownership, Market-level GTM motion ownership
What You'll Do.
Own and execute retailer-specific GTM strategies
Lead expansion into new international markets
Define localized marketing and GTM approaches
Develop and run retail media marketing programs
Build a scalable GTM and expansion playbook
Partner with sales and demand generation teams
Create enablement materials
Create messaging frameworks
Create tools to accelerate deal cycles
Own market and competitive intelligence
Track retailer priorities
Track category trends
Track industry shifts
Act as client-facing marketing lead
Engage with retail media stakeholders
and opportunity areas
Translate insights into structured marketing strategies
and commercial effectiveness
How You'll Work.
Team & Collaboration
Partner closely with sales; Partner with demand generation; Close collaboration with senior leadership
Communication Scope
Client-facing communication; Simplify complex value propositions
Process & Methodology
GTM strategy, Expansion playbook
Full Job Description
## Accountabilities Own and execute retailer-specific go-to-market (GTM) strategies across existing retail media partner accounts, ensuring alignment with commercial and growth objectives. Lead expansion efforts into new international markets, including LATAM and EMEA, defining localized marketing and GTM approaches. Develop and run retail media marketing programs that support media sales, strengthen partner relationships, and drive revenue impact. Build a scalable GTM and expansion playbook that can be reused and adapted as new markets and accounts are added. Partner closely with sales and demand generation teams to create enablement materials, messaging frameworks, and tools that accelerate deal cycles. Own market and competitive intelligence across assigned accounts and regions, tracking retailer priorities, category trends, and industry shifts. Act as a client-facing marketing lead, engaging directly with retail media stakeholders to align on strategy, performance, and opportunity areas. Translate insights from the field into structured marketing strategies that improve consistency, scalability, and commercial effectiveness. Requirements 5–8 years of marketing experience, ideally within retail media, adtech, retail media networks, or commercial/partner marketing environments. Experience working in startup or high-growth environments, with comfort building processes and playbooks from scratch. Strong client-facing experience, with the ability to represent a platform or solution confidently in strategic retailer conversations. Demonstrated ability to operate both strategically and tactically, moving between high-level GTM design and hands-on execution. Strong collaboration experience with sales teams and understanding of how marketing directly drives revenue outcomes. Systems-oriented mindset with a focus on scalability, repeatability, and structured growth. Excellent writing and communication skills, with the ability to simplify complex value propositions. Solid
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