UiPath
software
SeniorMarketingManager,PublicSector
“Senior Marketing Manager, Public Sector at UiPath. Skills: public sector marketing, demand generation, integrated campaigns. Own and drive marketing strategy for public sector segment. Lead demand generation programs for government accounts”
What You'll Achieve.
meet revenue and pipeline goals; build awareness; support creation of new opportunities; accelerate pipeline; measurable contribution to demand and pipeline; drive continuous improvement
Industry & Context.
Analytical mindset; interpret data; measure performance; optimize programs
authorized to work in the United States
What They're Looking For.
Must Have
7–10 years of B2B marketing experience, at least 3+ years in public sector marketing (federal is a must), 2+ years working for a tech/software company, Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact, Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations, Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing, written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology, Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs, Candidates must be authorized to work in the United States for this role
Nice to Have
Collaborative team player who thrives in a fast-paced, global, high-growth environment, Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc. ), Utilization of AI tools in Marketing campaigns and other role related responsibilities
What You'll Do.
Own and drive marketing strategy for public sector segment
Lead demand generation programs for government accounts
Plan and execute integrated campaigns
Develop positioning and messaging for government audiences
Partner with sales and alliances for co-marketing
Drive high-impact events and sponsorships
Collaborate cross-functionally with product marketing
Measure and report campaign performance
Stay ahead of industry trends in government digital transformation
How You'll Work.
Team & Collaboration
Aligning with sales, partner, and industry leadership; Partner with sales and alliances support co-marketing campaigns; Collaborate cross-functionally with product marketing, PR/communications, and demand generation
Communication Scope
written and verbal communication; storytelling skills; ability to influence stakeholders; simplify complex technology
Applying for this Senior Marketing Manager, Public Sector role?
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