UiPath

software

SeniorMarketingManager,PublicSector

$150–185k Virginia, United States FULL TIME Remote Friendly
The Brief

“Senior Marketing Manager, Public Sector at UiPath. Skills: public sector marketing, demand generation, integrated campaigns. Own and drive marketing strategy for public sector segment. Lead demand generation programs for government accounts”

What You'll Achieve.

meet revenue and pipeline goals; build awareness; support creation of new opportunities; accelerate pipeline; measurable contribution to demand and pipeline; drive continuous improvement

Industry & Context.

software
Problems you'll solve

Analytical mindset; interpret data; measure performance; optimize programs

Eligibility Requirements

authorized to work in the United States

What They're Looking For.

Must Have

7–10 years of B2B marketing experience, at least 3+ years in public sector marketing (federal is a must), 2+ years working for a tech/software company, Proven success in designing and executing integrated marketing campaigns that drive measurable demand generation, pipeline creation, and revenue impact, Deep understanding of the public sector buying cycle, procurement processes, and compliance considerations, Experience with digital marketing channels, field marketing, demand generation, and partner co-marketing, written and verbal communication and storytelling skills, with the ability to influence stakeholders and simplify complex technology, Analytical mindset with the ability to interpret data, measure performance, and optimize programs based upon KPIs, Candidates must be authorized to work in the United States for this role

Nice to Have

Collaborative team player who thrives in a fast-paced, global, high-growth environment, Experience with marketing tools and platforms (Salesforce, Marketo, 6 Sense etc. ), Utilization of AI tools in Marketing campaigns and other role related responsibilities

What You'll Do.

Own and drive marketing strategy for public sector segment

Lead demand generation programs for government accounts

Plan and execute integrated campaigns

Develop positioning and messaging for government audiences

Partner with sales and alliances for co-marketing

Drive high-impact events and sponsorships

Collaborate cross-functionally with product marketing

Measure and report campaign performance

Stay ahead of industry trends in government digital transformation

How You'll Work.

Team & Collaboration

Aligning with sales, partner, and industry leadership; Partner with sales and alliances support co-marketing campaigns; Collaborate cross-functionally with product marketing, PR/communications, and demand generation

Communication Scope

written and verbal communication; storytelling skills; ability to influence stakeholders; simplify complex technology

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