Vapi
AI
SeniorMarketingManager,EMEA
Neural analysis suggests this role is
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“Senior Marketing Manager, EMEA at Vapi. Skills: Regional marketing from scratch, Community and events operation, Developer marketing, Scrappy and resourceful marketing, Relationship building. Own EMEA awareness and demand from the ground up.. Build context by embedding with EMEA AEs to understand pipeline, top accounts, and deal dynamics.”
What You'll Achieve.
Own EMEA awareness and demand from the ground up.; Launch Vapi's first EMEA-specific event presence.; Activate first 2–3 influencer or creator partnerships.; Stand up a lightweight EMEA demand gen engine.; Create the first version of an EMEA-specific nurture sequence.; Own and report on EMEA marketing KPIs: MQLs, event-sourced pipeline, content engagement, and share of voice in key regional communities.; Have at least one anchor EMEA event or activation under your belt with documented learnings.; Establish Vapi as a known name in at least 2–3 EMEA developer or AI builder communities.; Deliver a 6-month EMEA marketing roadmap with budget recommendations, channel prioritization, and GTM sequencing by market.
Industry & Context.
What They're Looking For.
Must Have
Experience building or leading marketing in EMEA at a developer tools, infrastructure, or AI company, ideally at a stage where the category wasn't yet established., Ability to create demand where there isn't much yet., Ability to get in a room, find the right builders, and make Vapi the product they tell their network about., Ability to speak the language of developers, know what earns their respect, and understand why a PLG motion lives or dies on authenticity., Ability to make a limited budget feel bigger than it is., Ability to run events with no agency, write copy without a full brand team, and figure out what channels actually work in a market through testing., Ability to identify and activate influencers, community leaders, and content creators as partners, not just vendors., Ability to work across time zones without losing context., Ability to stay closely aligned while owning EMEA, requiring async communication and judgment about when to escalate vs. execute.
Nice to Have
Experience in conversational AI, contact center technology, or developer infrastructure., Existing EMEA network in the AI/ML or voice/telephony space.
What You'll Do.
Own EMEA awareness and demand from the ground up.
Build context by embedding with EMEA AEs to understand pipeline
Map the EMEA developer and AI builder ecosystem.
Audit existing Vapi content and campaigns for EMEA relevance.
Identify and begin relationship development with high-potential EMEA influencers
technical content creators
and community builders.
Align with the US marketing team on budget
Launch Vapi's first EMEA-specific event presence.
Activate influencer or creator partnerships
Partner with NAMER counterparts to stand up a lightweight EMEA demand gen engine.
Build a tracker of EMEA-relevant conferences
and partnership opportunities.
Create the first version of an EMEA-specific nurture sequence.
Own and report on EMEA marketing KPIs.
Establish Vapi as a known name in key EMEA developer or AI builder communities.
Deliver a 6-month EMEA marketing roadmap with budget recommendations
channel prioritization
How You'll Work.
Team & Collaboration
Embed with EMEA AEs to understand pipeline and deal dynamics.; Align with the US marketing team on budget, tools, and goals.; Partner with NAMER counterparts to stand up demand generation engine.; Work across time zones with the US team as a support system.
Process & Methodology
Develop and deliver a 6-month EMEA marketing roadmap with budget recommendations, channel prioritization, and GTM sequencing by market.
Full Job Description
Vapi (/ˈVɑːpi/): - We’re creating the shift to voice as humanity’s default interface - We’re the most configurable platform for deploying voice agents - We’ve grown to over 700k developers in two years, adding 2,000+ every day - Try talking to Vapi now! https://vapi.ai/ Why We’re Hiring This Role: Vapi's growth to date has been driven by something rare: a genuine developer-led groundswell. Early adopters, technical content creators, and builders discovered what they could make with Vapi and shared it with the world - organically creating category awareness in voice AI before most enterprises even knew they needed it. We're now making our first real investment in EMEA, with two AEs in-market and real pipeline to support. But EMEA isn't a market you can win with a copy-paste of a US playbook. The developer communities are different, the enterprise buying cycles are different, and the voice AI conversation is still early. We need someone who can do what our best early champions did in the US - get in rooms, build relationships, and light a spark in the local market - but do it with intention, speed, and a startup's resourcefulness. This is a founding regional marketing role. You'll own EMEA awareness and demand from the ground up. What You’ll Do: - 30 Day: Build the context - Embed with the two EMEA AEs to understand pipeline, top accounts, and where deals are stalling or accelerating - Map the EMEA developer and AI builder ecosystem: key communities, Slack groups, Discord servers, meetups, and regional conferences worth owning - Audit existing Vapi content and campaigns for EMEA relevance - identify gaps in localization, use case coverage, and regional resonance - Identify 5–10 high-potential EMEA influencers, technical content creators, and community builders in the AI/voice/developer space and begin relationship development - Align with the US marketing team on budget, tools, and what "good" looks like in Year 1 - 60 Day: Build the foundation - Launch Vapi's first E
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