Tonic. ai
SaaS
SeniorMarketingManager,DemandGen
“Senior Marketing Manager, Demand Gen at Tonic. ai. Skills: Demand Generation, Paid Acquisition, Email Marketing, ABM, Experimentation, Conversion Optimization. own the top of our from first impression to signed-up user. own paid channels, email marketing, and ABM execution”
What You'll Achieve.
measured against the pipeline and paid conversions your programs produce; signup volume by channel; signup quality measured by downstream conversion to qualified opportunity; channel CAC; payback period against modeled targets; number of new channels graduated from test to scaled spend per quarter; 30/60/90-day ramp progresses from inheriting current campaigns to running independently against these numbers in pipeline reviews; pipeline accountability; directly visible in revenue; immediate line-of-sight to what it produces
Industry & Context.
figure things out as you go; unblock yourself without waiting on resources
What They're Looking For.
Must Have
4–7 years in demand generation, growth marketing, or acquisition-focused roles, AI-native operator, Direct experience with acquisition for a PLG (product-led growth) or freemium motion, Hands-on experience with Google Ads and LinkedIn Campaign, Experience running email marketing programs, including copy, sequencing, and deliverability, ABM experience, You're comfortable being held to pipeline numbers, not just activity metrics., enough writer to own your own ad copy and email copy without a copywriter on every asset
Nice to Have
Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a plus, You've worked at a B2B SaaS startup.
What You'll Do.
own the top of our from first impression to signed-up user
run the Clay workflows
optimize paid traffic destinations for signup conversion
Run account-based campaigns for Textual
Run direct mail to high-intent ABM segments
and offer combinations with measurable response tracking
Continuous test-and-learn cadence across creative
and channel combinations
Document results so the rest of marketing can learn from what worked and what didn't
and decide what graduates to scaled spend
How You'll Work.
Team & Collaboration
work across multiple product lines and multiple motions (PLG, ABM); Coordinate with SDRs on sequencing and messaging; Document results so the rest of marketing can learn from what worked and what didn't
Process & Methodology
Run experiments, Continuous test-and-learn cadence, Document results, decide what graduates to scaled spend
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