Tonic. ai
SaaS
SeniorMarketingManager,DemandGen
“Senior Marketing Manager, Demand Gen at Tonic. ai. Skills: Demand Generation, Paid Acquisition, Email Marketing, ABM Execution, Experimentation. Own the top of funnel from first impression to signed-up user. Own paid channels, email marketing, and ABM execution”
What You'll Achieve.
Measured against the pipeline and paid conversions your programs produce; Signup volume by channel; Signup quality measured by downstream conversion to qualified opportunity; Channel CAC; Payback period against modeled targets; Number of new channels graduated from test to scaled spend per quarter; 30/60/90-day ramp progresses from inheriting current campaigns to running independently against these numbers in pipeline reviews; Pipeline accountability; Visible in revenue; Short feedback loop; Immediate line-of-sight to what it produces
Industry & Context.
Figure things out as you go; Optimize paid traffic destinations for signup conversion
What They're Looking For.
Must Have
4–7 years in demand generation, growth marketing, or acquisition-focused roles, AI-native operator, Direct experience with acquisition for a PLG (product-led growth) or freemium motion, Hands-on experience with Google Ads and LinkedIn Campaign, Experience running email marketing programs, including copy, sequencing, and deliverability, ABM experience, You've worked at a B2B SaaS startup, Comfortable being held to pipeline numbers, not just activity metrics, Enough writer to own your own ad copy and email copy without a copywriter on every asset
Nice to Have
Familiarity with Clay, Apollo, or similar enrichment/sequencing tools is a plus
What You'll Do.
Own the top of funnel from first impression to signed-up user
Manage Google Ads: search campaigns for all three products
Manage paid social: LinkedIn
with potential to expand into Meta
Manage display advertising
Manage YouTube advertising
Manage email marketing: acquisition email sequences targeting net-new prospects
Coordinate with SDRs on sequencing and messaging
Run account-based campaigns for Textual
Run direct mail to high-intent ABM segments
and offer combinations with measurable response tracking
Continuous test-and-learn cadence across creative
and channel combinations
Optimize paid traffic destinations for signup conversion
How You'll Work.
Team & Collaboration
Work across multiple product lines and multiple motions (PLG, ABM); Coordinate with SDRs on sequencing and messaging; Document results so the rest of marketing can learn from what worked and what didn't; Work directly with the Sr. Director of Growth Marketing
Process & Methodology
Manage campaigns, Run experiments, Continuous test-and-learn cadence, Document results, Decide what graduates to scaled spend
Applying for this Senior Marketing Manager, Demand Gen role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Tonic. ai?
Real rants from real employees. Read before you apply.