SeniorMarketingManager,CommSec

**See yourself in our team** Consumer Marketing is a Centre of Excellence (CoE) within the Marketing and Corporate Affairs function at CBA. We directly support the Retail Bank leadership team and deliver toward Retail Bank priorities. Within the Consumer Marketing CoE is the CommSec, Wealth and Private (W&P) Marketing Chapter, responsible for defining the marketing strategies and plans to execute on the business strategy. We are a passionate team of marketing professionals who plan and deliver world-class marketing initiatives focused on our customers. **Do work that matters** Reporting to the Executive Manager – CommSec, Wealth & Private Marketing, you will be the CommSec Marketing Lead and strategic partner to the CommSec leadership team and key delivery crews. You will lead a team spanning brand, acquisition and media, social and content, bringing these disciplines together to deliver integrated customer and business outcomes. **On any given day, you will:** • Lead and evolve the CommSec marketing strategy to drive brand awareness, consideration, preference, acquisition and customer engagement. • Continue to build the CommSec brand by developing and refining its messaging architecture, ensuring a clear and compelling narrative that differentiates CommSec in the market and resonates with target audiences. • Drive market share growth by identifying and prioritising growth audiences, developing insight-led marketing strategies and creating compelling narratives for CommSec’s products and services. • Lead, coach and develop a team of marketing managers/specialists, ensuring brand, media, social and content strategies work together to maximise impact and deliver against business objectives. • Build and optimise CommSec’s content ecosystem, leveraging strategic content and media partnerships to expand reach, drive engagement and strengthen brand preference. • Use customer, market and performance insights to identify opportunities, shape marketing priorities and influen