SeniorMarketingManager

The role / impact In this role, you will lead the end-to-end go-to-market strategy for Canada, which represents one of our most strategically important international growth markets. Reporting directly to the GM of Growth Marketing, International Markets, you will play a pivotal role in planning and executing integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners as well as Small Business customers. By collaborating closely with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region. Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline. You will balance long-term growth strategies with short-term tactical initiatives, taking accountability for a dedicated regional budget and utilising data-driven insights to continuously optimise campaign performance. The team / how they connect You will join a collaborative and output-driven marketing team based in Toronto, which includes the direct management of a regional events specialist. The team operates within a global matrix, working hand-in-hand with product marketing, sales, and external agencies to deliver seamless customer experiences. Together, we focus on building trust through transparency, nurturing positive relationships, and championing the voice of our community. The team is currently working on / Initially, you will focus on - Developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market. - Designing and launching bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms. - Partnering with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors. - Embedding rigorous testing, measure