Pavago

Staffing and Recruiting

SeniorMarketingManager

Amherst, Nova Scotia, Canada FULL TIME Remote Friendly
The Brief

“Senior Marketing Manager at Pavago. Skills: Technical SEO, Digital Marketing, Marketing Operations, AI Integration. Develop and execute marketing initiatives. Drive organic growth strategies”

What You'll Achieve.

Organic traffic growth; SEO performance improvements; Consistency and quality of content production; Growth in engagement; Digital visibility across channels; Marketing workflow efficiency; Campaign execution; Website performance; Optimization improvements; Effective implementation of AI-driven marketing systems

Industry & Context.

Staffing and Recruiting
Problems you'll solve

Proactively solve problems; Analytical skills

What They're Looking For.

Must Have

Proven experience in a senior marketing, growth, or marketing operations role, expertise in Technical SEO and organic growth strategies, Experience managing websites using ASTRO, WordPress, or headless CMS platforms, Experience with Google Ads, backlink analysis, and SEO tools, understanding of AI tools and their use in marketing workflows, Experience managing marketing projects and cross-functional collaboration, Excellent English communication skills (written and verbal), analytical and reporting abilities, Ability to independently manage and execute marketing initiatives

Nice to Have

Active involvement in the SEO or digital marketing community, Experience with HubSpot, Slack, Asana, or similar operational tools, Experience in luxury, hospitality, lifestyle, or travel-related industries, Experience leading crisis-response marketing initiatives, Familiarity with Revenue Operations or marketing analytics systems

What You'll Do.

Develop and execute marketing initiatives

Drive organic growth strategies

Coordinate marketing campaigns

Manage marketing systems and workflows

Oversee website and SEO initiatives

Leverage AI tools for marketing performance

Create and oversee social media content

Produce or manage high-quality content

Lead Technical SEO initiatives

Manage website projects

Monitor SEO performance

Manage marketing workflows

Support quarterly reporting

Coordinate marketing projects

Leverage AI tools for content production

Identify opportunities to streamline tasks

Experiment with emerging AI technologies

Support crisis-response marketing initiatives

How You'll Work.

Team & Collaboration

Collaborate with designers and developers; Coordinate marketing projects across internal teams and external partners; Collaborate effectively across teams

Communication Scope

Excellent English communication skills (written and verbal)

Process & Methodology

Manage multiple initiatives simultaneously, Manage marketing projects, Coordinate campaigns

Free ATS check

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