Emburse
Financial Services
SeniorMarketingManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Manager at Emburse. Skills: Demand generation, ABM, Campaign strategy, Pipeline acceleration. Architect demand generation strategies. Lead ABM strategies”
What You'll Achieve.
Drive pipeline for sales; Drive high-quality account engagement; Result in bookings and revenue; Maximize resources; Support new business; Optimize marketing dollar for revenue
Industry & Context.
Data-driven optimization
What They're Looking For.
Must Have
6-8 years professional experience, 3+ years marketing experience, B2B marketing experience, Manage budgets, Analyze reporting, Excellent written communication, Excellent verbal communication, Editing skills, Proofreading skills, Organizational skills, Planning skills, Experience with Marketing Automation systems, Proficiency in Salesforce, Experience working with Sales teams
Nice to Have
Start-up company experience, Bachelor's Degree in relevant field, Equivalent work experience, SaaS marketing experience, Marketo preferred
What You'll Do.
Architect demand generation strategies
Scale Marketing Qualified Accounts
Accelerate net-new pipeline
Design marketing calendar
Maintain marketing calendar
Align campaign activities
Advise executive leadership
Communicate marketing plans
Communicate performance benchmarks
Collaborate with Product Marketing
Collaborate with Brand teams
Collaborate with Sales teams
Collaborate with Partner teams
Co-create marketing strategies
Co-create campaign launches
Forge alliance with BDR team
Ensure high-quality lead delivery
Optimize hand-off efficiency
Manage agency relationships
Manage contractor relationships
Communicate campaign progress
Communicate campaign insights
Communicate campaign results
Refine audience journeys
Improve foundational metrics
Optimize marketing dollar for revenue
Provide project leadership
Execute pipeline-building initiatives
How You'll Work.
Team & Collaboration
Partner with Sales; Partner with BDRs; Cross-functional collaboration; Work with Product Marketing; Work with Brand; Work with Sales; Work with Partner teams; Alliance with BDR team
Communication Scope
Written communication; Verbal communication; Editing; Proofreading
Process & Methodology
Roadmap Management, Agile Project Management, Workstream management
Full Job Description
## Description Who We Are: At Emburse, you’ll not just imagine the future – you’ll build it. As a leader in travel and expense solutions, we are creating a future where technology drives business value and inspires extraordinary results. Our AI-powered platform helps organizations modernize financial operations, increase visibility, and optimize spend across the enterprise. We are looking for a Sr. Marketing Manager that will be responsible for building integrated marketing campaigns that drive pipeline for the sales team. They will be focused on driving high-quality account engagement thru the marketing/sales funnel that results in bookings and revenue for the business. Sr. Marketing Managers are results-driven, creative, and data-driven. They partner with Sales, BDRs, and across functions to ensure that our resources are maximized and we are supporting to drive new business at every touchpoint. They participate in regular team meetings/brainstorms and provide meaningful, actionable data to leadership. ## What You'll Do Integrated Campaign Strategy: Architect and lead high-impact demand generation and Account-Based Marketing (ABM) strategies designed to scale Marketing Qualified Accounts (MQAs) and accelerate net-new pipeline Roadmap Management: Design and maintain a comprehensive annual marketing calendar that aligns campaign activities with key business milestones and seasonal growth opportunities. Strategic Stakeholder Management: Serve as a central advisor to executive leadership, providing clear, consistent communication on marketing program plans and historical performance benchmarks Cross-Functional Synergy: Collaborate as a strategic partner with Product Marketing, Brand, Sales, and Partner teams to co-create unified marketing strategies and seamless campaign launches BDR Partnership & Optimization: Forge a strong alliance with the BDR team to ensure high-quality lead delivery and proper follow-up, while building a continuous feedback loop to optimize hand-
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