BlueRock
B2B SaaS
SeniorMarketingManager
“Senior Marketing Manager at BlueRock. Skills: Demand Generation, Performance Marketing, CRO, Marketing Analytics, Marketing Automation, ABM, Product Marketing, Sales Enablement. Building and executing multi-channel inbound campaigns across SEO, content marketing, LinkedIn, lead magnets, webinars, and events. End-to-end ownership of paid acquisition via Google Ads (including Performance Max) and Microsoft Bing Ads, optimising for MQL volume and cost-per-lead”
What You'll Achieve.
driving 20 qualified MQLs per month; scaling paid lead volume by 25% YoY; building the demand generation infrastructure that supports FMClarity's next phase of growth
Industry & Context.
What They're Looking For.
Must Have
7+ years in marketing, at least 3 years in a senior or lead capacity, Proven B2B SaaS background, Hands-on paid search experience across Google Ads and Microsoft Ads, including Performance Max, Solid technical chops in GA4, Google Tag Manager, and conversion tracking architecture, Experience with CRM and marketing automation (Freshsales or equivalent), Strong copywriting skills, CRO experience, Proven ability to manage multiple concurrent workstreams in a lean, fast-moving environment
Nice to Have
familiarity with the facilities management sector, experience with Pendo, ABM platform experience, managing offshore/contractor-based creative teams
What You'll Do.
Building and executing multi-channel inbound campaigns across SEO
End-to-end ownership of paid acquisition via Google Ads (including Performance Max) and Microsoft Bing Ads
optimising for MQL volume and cost-per-lead
Leading a structured programme of landing page development
and conversion optimisation across the website
Owning the full tech stack — GA4
CRM (Freshsales/Clarify)
Jotform — and ensuring data integrity across every channel
Designing and maintaining segmented lead nurture sequences
MQL/SQL handoff logic
and BDM alert workflows
Developing targeted account-based programmes in partnership with the BDM team
with a focus on LinkedIn for ICP decision-makers
Pendo in-product campaigns
and product-led growth initiatives
Equipping the sales team with pitch decks
and vertical-specific messaging
Running the testimonial programme
managing G2 and Capterra profiles
and coordinating client case studies
Delivering a monthly CEO-level dashboard and quarterly OKRs
and leading the annual GTM planning cycle
How You'll Work.
Team & Collaboration
Developing targeted account-based programmes in partnership with the BDM team; Equipping the sales team with pitch decks, one-pagers, competitive guides, and vertical-specific messaging; Collaborative and supportive team environment
Communication Scope
Strong copywriting skills
Process & Methodology
Proven ability to manage multiple concurrent workstreams in a lean, fast-moving environment
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