SeniorMarketingManager

**This is where** your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride. **Your Role** As Marketing Manager, you will lead the strategy, development, and execution of marketing initiatives for the Advanced Surgery portfolio. This role focuses on driving portfolio growth through data-driven insights, impactful marketing programs, and strong cross-functional collaboration. You will oversee product lifecycle management, digital marketing efforts, and market analysis while ensuring alignment with both global strategy and local execution. **What you’ll be doing:** * Support the development of annual marketing plans and overall business strategy * Conduct market research to analyze customer needs, competitive landscape, and growth opportunities * Manage portfolio performance, including sales, gross profit, and marketing spend ROI * Partner cross-functionally with sales, medical, and market access to shape strategy and execution * Lead brand awareness initiatives across digital, social, and commercial channels * Track and report campaign performance against defined KPIs * Execute brand strategies and marketing programs aligned to the 4Ps (product, price, place, promotion) * Maintain and optimize sales tools, marketing materials, and training programs * Manage the full product lifec