AstraZeneca
Pharmaceuticals
SeniorMarketingManager
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“Senior Marketing Manager at AstraZeneca. Skills: Marketing strategy, Brand growth, Cross-functional leadership, Communication. Champion, drive, and own FASENRA brand performance. Grow AstraZeneca’s leadership in eosinophilic driven diseases”
What You'll Achieve.
Reframe severe asthma care in Canada; Help thousands of Canadian severe eosinophilic asthma patients breathe and live better; Achieve brand goals; Driving significant brand growth
Industry & Context.
Insights based strategic analysis
Willingness to travel for key national conferences
What They're Looking For.
Must Have
Minimum 5 years of marketing experience, Foundation in core marketing capabilities, Brand positioning and strategy, Customer experience, Digital and omnichannel approaches, Forecasting and financial management/proficiency, Performance measurement, Collaborative with a ability to inspire, lead without authority, and engage a diverse cross-functional team to achieve brand goals, Insights based strategic analysis/planning and execution skills with a proven track record of driving significant brand growth, Demonstrated ability to lead through ambiguity, react swiftly to change, remain agile and showcase growth mindset, Communication and presentation skills (oral and written), Ability to simplify and clearly articulate complex ideas to tell a cohesive story, gaining alignment with and support from senior leadership
Nice to Have
Willingness to travel for key national conferences
What You'll Do.
and own FASENRA brand performance
Grow AstraZeneca’s leadership in eosinophilic driven diseases
and align cross-functional team
Ensure executional excellence of strategy and customer experience plans
Prioritize opportunities with biggest impact
Build and execute a focused launch plan
Develop and coach a Marketing Manager
Lead without authority to foster positive culture
Partner with National Sales Managers
Ensure high engagement across team
Leverage new and innovative opportunities
Lead forecasting and budgeting cycles
Update assumptions based on key learnings
Maximize profitability for the brand
Lead performance discussions
Alleviate systemic healthcare barriers
Accelerate clinical practice changes
Collect and report Adverse Events
How You'll Work.
Team & Collaboration
Foster a positive and collaborative culture; Partnering with National Sales Managers; Engage a diverse cross-functional team; Work closely with other SMMs; Build relationships across broader organization; Engaging face-to-face in offices 3 days a week
Communication Scope
Communication skills; Presentation skills; Ability to simplify and clearly articulate complex ideas; Gain alignment and support from senior leadership
Full Job Description
At AstraZeneca, we pride ourselves on crafting a collaborative culture that champions knowledge-sharing, daring thinking, and innovation – ultimately providing employees with the opportunity to work across teams, functions and even the globe. Recognizing the importance of individualized flexibility, our ways of working allow employees to balance personal and work commitments while ensuring we continue to build a strong culture of collaboration and partnership by engaging face-to-face in our offices 3 days a week. Our head office and BlueSky Hub in downtown Toronto are purposely crafted with collaboration in mind, providing space where teams can come together to strategize, brainstorm, and connect on key projects. Our dedication to sustainability is also central to our culture and part of what makes AstraZeneca is an excellent place to work. We know the health of people, the planet and our business are interconnected which is why we’re taking bold actions to address some of the biggest challenges of our time, from climate change to access to healthcare and disease prevention. Reporting to the Franchise Head, BioResp & Immunology, the Senior Marketing Manager (SMM) – FASENRA is accountable to champion, drive, and own FASENRA brand performance and grow AstraZeneca’s leadership in eosinophilic driven diseases (Severe eosinophilic asthma and EGPA). With a strong foundation in core marketing capabilities, you are able to lead, inspire, and align the broader cross-functional team on our key priorities and bold vision to reframe severe asthma care in Canada. You will build aspirational, focused, integrated, and innovative plans to help thousands of Canadian severe eosinophilic asthma patients breathe and live better. You will ensure executional excellence of our strategy and customer experience plans, prioritizing the opportunities with the biggest impact and build and execute a focused launch plan for a new indication. You will also be responsible for developing and coachi
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