Sophos

Cybersecurity

SeniorMarketingManagerABM/ABX(6monthContract)

A$130–180k ~AI est. Australia CONTRACT Remote Friendly
The Brief

“Senior Marketing Manager- ABM/ABX (6 month Contract) at Sophos. Skills: ABM, ABX, AI-augmented orchestration, Revenue outcomes. Design APJ ABX framework. Refine ICP”

What You'll Achieve.

Tie marketing activity to revenue outcomes; Move team beyond vanity metrics to revenue-stage reporting

Industry & Context.

Cybersecurity
Problems you'll solve

Root cause analysis

What They're Looking For.

Must Have

Built ABM or ABX programs, Understands predictive, intent-led orchestration, Design APJ framework from ground up, Owns end-to-end ABX framework for APJ, Account selection, tiering, buying group engagement, Building AI-augmented orchestration, Measurement model tying marketing to revenue, Lead high-impact special projects, Work closely with APJ field and sales, Partner with global functions, Combine human strategy and machine capability, Designs the playbook, Builds AI-enabled engine, Works cross-functionally to bring to life, ICP refinement, Dynamic account tiering, Buying group mapping, Signal-based prioritisation, Orchestration model, Reporting cadence, Operationalise 1:1, 1:few, 1:many motions, Shift program from static to signal-driven, Use real-time intent data, Build buying group engagement strategies, Set multi-threaded engagement thresholds, Design outreach to full committee, Partner across sales, demand generation, content, analytics, operations, channel marketing, Operationalise framework including data standards, SLAs, handoffs, feedback loops, Support ABX measurement model build, Account progression scoring, Engagement quality, Pipeline influence, Velocity, Revenue contribution, Move team beyond vanity metrics, Act as AI practitioner for APJ marketing, Identify, pilot, scale AI tools, Leverage AI and predictive analytics, Automate account prioritisation, Automate content personalisation, Automate campaign optimisation, Build AI-assisted workflows, Signal monitoring and account scoring, Personalised content and sequencing at scale, Campaign performance analysis and optimisation loops, Evaluate agentic AI capabilities, Recommend adoption of AI agents, Review martech and AI, Recommend martech changes, Stay current on AI-buyer dynamic

Nice to Have

Experience with AI agents for audience segmentation, Experience with AI agents for workflow automation, Experience with AI agents for campaign orchestration

What You'll Do.

Design APJ ABX framework

Tier accounts dynamically

Prioritise accounts by signal

Define orchestration model

Establish reporting cadence

Operationalise 1:1 motions

Operationalise 1:few motions

Operationalise 1:many motions

Align motions to sales priorities

Align motions to pipeline targets

Align motions to account-stage signals

Shift program to signal-driven targeting

Use intent data to prioritise accounts

Trigger personalised plays

Build buying group engagement strategies

Set engagement thresholds per tier

Design outreach to full committee

Partner across demand generation

Partner across content

Partner across analytics

Partner across operations

Partner across channel marketing

Operationalise framework

Define data standards

Define feedback loops

Support ABX measurement model build

Score account progression

Measure engagement quality

Measure pipeline influence

Measure revenue contribution

Report on revenue stages

Act as AI practitioner

Leverage AI capabilities

Leverage predictive analytics

Automate account prioritisation

Automate content personalisation

Automate campaign optimisation

Build AI-assisted workflows

Personalise content at scale

Analyse campaign performance

Optimise campaign loops

Evaluate agentic AI capabilities

Recommend AI agent adoption

Accelerate pipeline with AI agents

Provide POV on martech

Recommend martech changes

Create meaningful advantage with new capabilities

Stay current on AI-buyer dynamic

How You'll Work.

Team & Collaboration

APJ field and sales teams; Global functions; Sales; Demand generation; Content; Analytics; Operations; Channel marketing

Free ATS check

Applying for this Senior Marketing Manager- ABM/ABX (6 month Contract) role?

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