Sophos
Cybersecurity
SeniorMarketingManagerABM/ABX(6monthContract)
“Senior Marketing Manager- ABM/ABX (6 month Contract) at Sophos. Skills: ABM, ABX, AI-augmented orchestration, Revenue outcomes. Design APJ ABX framework. Refine ICP”
What You'll Achieve.
Tie marketing activity to revenue outcomes; Move team beyond vanity metrics to revenue-stage reporting
Industry & Context.
Root cause analysis
What They're Looking For.
Must Have
Built ABM or ABX programs, Understands predictive, intent-led orchestration, Design APJ framework from ground up, Owns end-to-end ABX framework for APJ, Account selection, tiering, buying group engagement, Building AI-augmented orchestration, Measurement model tying marketing to revenue, Lead high-impact special projects, Work closely with APJ field and sales, Partner with global functions, Combine human strategy and machine capability, Designs the playbook, Builds AI-enabled engine, Works cross-functionally to bring to life, ICP refinement, Dynamic account tiering, Buying group mapping, Signal-based prioritisation, Orchestration model, Reporting cadence, Operationalise 1:1, 1:few, 1:many motions, Shift program from static to signal-driven, Use real-time intent data, Build buying group engagement strategies, Set multi-threaded engagement thresholds, Design outreach to full committee, Partner across sales, demand generation, content, analytics, operations, channel marketing, Operationalise framework including data standards, SLAs, handoffs, feedback loops, Support ABX measurement model build, Account progression scoring, Engagement quality, Pipeline influence, Velocity, Revenue contribution, Move team beyond vanity metrics, Act as AI practitioner for APJ marketing, Identify, pilot, scale AI tools, Leverage AI and predictive analytics, Automate account prioritisation, Automate content personalisation, Automate campaign optimisation, Build AI-assisted workflows, Signal monitoring and account scoring, Personalised content and sequencing at scale, Campaign performance analysis and optimisation loops, Evaluate agentic AI capabilities, Recommend adoption of AI agents, Review martech and AI, Recommend martech changes, Stay current on AI-buyer dynamic
Nice to Have
Experience with AI agents for audience segmentation, Experience with AI agents for workflow automation, Experience with AI agents for campaign orchestration
What You'll Do.
Design APJ ABX framework
Tier accounts dynamically
Prioritise accounts by signal
Define orchestration model
Establish reporting cadence
Operationalise 1:1 motions
Operationalise 1:few motions
Operationalise 1:many motions
Align motions to sales priorities
Align motions to pipeline targets
Align motions to account-stage signals
Shift program to signal-driven targeting
Use intent data to prioritise accounts
Trigger personalised plays
Build buying group engagement strategies
Set engagement thresholds per tier
Design outreach to full committee
Partner across demand generation
Partner across content
Partner across analytics
Partner across operations
Partner across channel marketing
Operationalise framework
Define data standards
Define feedback loops
Support ABX measurement model build
Score account progression
Measure engagement quality
Measure pipeline influence
Measure revenue contribution
Report on revenue stages
Act as AI practitioner
Leverage AI capabilities
Leverage predictive analytics
Automate account prioritisation
Automate content personalisation
Automate campaign optimisation
Build AI-assisted workflows
Personalise content at scale
Analyse campaign performance
Optimise campaign loops
Evaluate agentic AI capabilities
Recommend AI agent adoption
Accelerate pipeline with AI agents
Provide POV on martech
Recommend martech changes
Create meaningful advantage with new capabilities
Stay current on AI-buyer dynamic
How You'll Work.
Team & Collaboration
APJ field and sales teams; Global functions; Sales; Demand generation; Content; Analytics; Operations; Channel marketing
Applying for this Senior Marketing Manager- ABM/ABX (6 month Contract) role?
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