ThinScale Technology
Technology
SeniorMarketingLeader
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“Senior Marketing Leader at ThinScale Technology. Skills: Brand strategy, Customer acquisition, Campaign management, Growth metrics. Lead marketing strategy. Lead day-to-day execution”
What You'll Achieve.
Improved quality of qualified pipeline; Improved volume of qualified pipeline; Clearer product positioning; Clearer solution positioning; Stronger alignment between marketing; Stronger alignment between sales; Stronger alignment between account management; More effective campaign execution; Measurable improvement in demand generation; Growth in marketing capability; Growth in team effectiveness
Industry & Context.
Practical decision-making; Root cause analysis
Fully remote environment
What They're Looking For.
Must Have
Senior marketing experience in B2B technology, Experience in account-based marketing, Experience in enterprise marketing, Experience in inbound marketing, Ability to create positioning and messaging, Experience executing campaigns, Track record working with sales teams, Experience managing, coaching, developing team members, Commercial understanding of customer journey, Grasp of metrics and marketing performance, Excellent communication skills, Sound judgement, Confidence to handle challenging conversations
Nice to Have
Experience in cybersecurity, Experience in end user computing, Experience in a related complex solution environment, Curiosity about AI, Willingness to explore AI, Experience in a scaling technology business
What You'll Do.
Lead marketing strategy
Lead day-to-day execution
Develop product positioning
Develop solution positioning
Develop value propositions
Design account-based marketing programmes
Execute account-based marketing programmes
Own inbound initiatives
Own demand generation initiatives
Create qualified pipeline
Support efficient customer acquisition
Translate go-to-market priorities
Support new business growth
Support expansion within accounts
Improve alignment across lead generation
Improve alignment across conversion
Improve alignment across retention
Improve alignment across cross-sell
Improve alignment across upsell
Manage marketing team
Develop marketing team
Support capability building
Maintain high execution standards
Bring structure to marketing activity
Bring focus to marketing activity
Bring prioritisation to marketing activity
Use data to refine messaging
Use market insight to refine messaging
Use customer feedback to refine messaging
Refine channel performance
Strengthen marketing approach
How You'll Work.
Team & Collaboration
Close alignment with sales; Partnership with sales; Work closely with sales; Work with key account management; Alignment across marketing; Alignment across sales; Alignment across account management; Collaborative style; Bias toward alignment
Communication Scope
Executive presentations; Technical writing
Process & Methodology
Prioritisation
Full Job Description
We are seeking a commercially minded Senior Marketing Leader to shape and execute marketing across our enterprise and SaaS growth agenda. This role will lead positioning, demand generation and go-to-market execution, with a strong emphasis on account-based marketing, inbound marketing and close alignment with sales. The ideal candidate combines strategic thinking with hands-on delivery, brings experience in cybersecurity or a similarly complex B2B technology environment, and is comfortable building marketing capability in a scaling organisation. **Key Responsibilities ** * Lead the marketing strategy and day-to-day execution across enterprise and SaaS offerings. * Identify, orchestrate, test and apply AI tools and methodologies to improve marketing productivity, campaign execution, content development and customer insight generation. * Develop clear product and solution positioning, messaging and value propositions for target customer segments. * Design and execute account-based marketing programmes for enterprise accounts in close partnership with sales. * Own inbound and demand generation initiatives that create qualified pipeline and support efficient customer acquisition. * Translate go-to-market priorities into campaigns, content and programmes that support both new business growth and expansion within existing accounts. * Work closely with sales and key account management to improve alignment across lead generation, conversion, retention, cross-sell and upsell activity. * Manage and develop a small marketing team, supporting capability building while maintaining high execution standards. * Bring structure, focus and prioritisation to marketing activity in a fast-moving, evolving organisation. * Use data, market insight and customer feedback to refine messaging, campaigns and channel performance. * Help the business strengthen its marketing approach as the company grows from a smaller operation into a more mature organisation. **Candidate Profile ** You are a s
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