Informa Group Plc.
Media
SeniorMarketingExecutive
“Senior Marketing Executive at Informa Group Plc.. Skills: Marketing Campaigns, Event Marketing, Customer Acquisition, Growth Metrics. Execute marketing campaigns across digital channels. Coordinate production of marketing collaterals”
What You'll Achieve.
Driving event attendance; Supporting partnership development; Delivering attendee engagement; Delivering attendee satisfaction
Industry & Context.
Extended working hours, Weekend work during events
What They're Looking For.
Must Have
2–3 years of relevant experience, Written and verbal communication skills, Detail-oriented, Organised, Able to manage multiple priorities, Proactive, Adaptable in a fast-paced environment, Confident in liaising with stakeholders, Working across teams, Comfortable working with enterprise systems, Willing to commit extended working hours, Including weekends, during event
Nice to Have
Proficiency in MS Office, Adobe Creative Suite is an advantage
What You'll Do.
Execute marketing campaigns across digital channels
Coordinate production of marketing collaterals
Manage event registration systems
Support development and deployment of marketing assets
Coordinate photographers and videographers
Liaise with creative agencies
Liaise with external vendors
Provide administrative support for marketing activities
Provide operational support for marketing activities
Utilise marketing systems and databases
Assist with data management
Assist with segmentation
Assist with campaign targeting
Track campaign performance metrics
Analyse campaign performance metrics
Consolidate campaign performance metrics
Support post-event surveys
Support feedback collection
Highlight key insights for improvement
Support development of partnership deliverables
Support execution of partnership deliverables
Support publicity commitments
Coordinate with internal stakeholders
Ensure fulfilment of partnership agreements
Contribute to identification of new media partners
Contribute to onboarding of new media partners
Contribute to identification of industry partners
Contribute to onboarding of industry partners
How You'll Work.
Team & Collaboration
Working across teams; Liaising with stakeholders
Communication Scope
Written communication; Verbal communication
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