SeniorMarketingExecutive

[Informa Markets](https://www.informamarkets.com/en/home.html), a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. This role is based in Bugis Junction Towers office. Be part of the marketing team to execute and optimise omni-channel marketing campaigns for the Maritime, Energy & Industrial portfolio, with a focus on driving event attendance, supporting partnership development, and delivering strong attendee engagement and satisfaction. PRINCIPAL DUTIES AND RESPONSIBILITIES: Marketing Planning & Execution * Execute marketing campaigns across digital channels to support event objectives * Coordinate the production of marketing collaterals and campaign assets * Manage event registration systems and ensure data accuracy * Support the development and deployment of marketing assets across channels * Coordinate photographers and videographers for on-site coverage * Liaise with creative agencies and external vendors to ensure timely delivery * Provide administrative and operational support for marketing activities Analytics & Lead Generation * Utilise marketing systems and databases (e.g. CRM, CMS) to support campaign execution * Assist with data management, segmentation, and campaign targeting * Track, analyse, and consolidate campaign performance metrics * Support post-event surveys and feedback collection, and highlight key insights for improvement Partnership & Collaboration * Support the development and execution of partnership deliverables and publicity commitments