Vermont Information Processing
Beverage
SeniorMarketingEventsManager
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“Senior Marketing Events Manager at Vermont Information Processing. Skills: Event strategy, Pipeline generation, Customer relationships. Own end-to-end strategy, planning, execution for Summit. Own roadshows planning and execution”
What You'll Achieve.
Generate qualified leads; Accelerate deals; Deepen customer relationships; Clear pipeline attribution; Pre-defined revenue goal per event; Post-event ROI report; Maximize registration and attendance; Customer retention; Customer expansion
Industry & Context.
What They're Looking For.
Must Have
6+ years B2B events experience, Experience managing large-scale events, Multi-city roadshow programs experience, Project management skills, Proven track record aligning events strategy, Proven pre, during, and post event playbook, Experience with event technology platforms, Budget management experience, Proficient in Hubspot
Nice to Have
SaaS business experience a plus, Beverage industry experience a plus, Alcohol industry experience a plus, CPG industry experience a plus
What You'll Do.
Own end-to-end strategy
Own roadshows planning and execution
Own large and small beverage industry events
Build repeatable events program
Build repeatable events processes
Focus on clear pipeline attribution
Partner with sales to align event targeting
Manage vendor relationships
Manage venue contracts
Manage all event logistics
Develop pre-event demand gen campaigns
Maximize registration and attendance
Own presence at industry conferences
Build VIP Summit from ground up
How You'll Work.
Team & Collaboration
Partnership with sales; Partnership with demand gen manager
Communication Scope
Executive presence
Process & Methodology
Project management, Organization, Multi-event management
Full Job Description
Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50 year old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays — they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that’s eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products. Position Type: Full Time, Remote Key Responsibilities: Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room Manage vendor relationships, venue contracts, AV, catering, and all event logistics Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work Qualifications 6+ years of B2B events experience with demonstrable pipeline and revenue outcomes Experienc
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