Motorway
Used car marketplace
SeniorMarketingDataAnalyst
“Senior Marketing Data Analyst at Motorway. Skills: Marketing analytics, Python, AI, Experimentation design. Lead analytical projects. Design incrementality experiments”
What You'll Achieve.
Improve knowledge of marketing return on investment; Improve understanding of customer behaviour
Industry & Context.
Answer questions linked to marketing and business performance; Answer questions linked to customer behaviour
What They're Looking For.
Must Have
5+ years working in marketing and customer analytics, SQL, Python, AI practitioner working knowledge of AI tools, Confident designing A tests, Experience with predictive modelling, Experience with causal inference, Experience with statistical techniques, Ability to connect analytical work to business outcomes, Confident constructs compelling data narratives
Nice to Have
Knowledge of Claude Desktop Code, Working knowledge of dbt, Working knowledge of BigQuery
What You'll Do.
Lead analytical projects
Design incrementality experiments
Build statistical models
Support marketing ROI projects
Improve customer behaviour understanding
Deliver analysis presentations
Manage attribution frameworks
Utilise AI effectively
How You'll Work.
Team & Collaboration
Support marketing and commercial teams; Share AI innovations; Teach best practice
Communication Scope
Explaining results to senior stakeholders; Constructs compelling data narratives for senior audiences
Process & Methodology
Lead complex end-to-end analytical projects
Applying for this Senior Marketing Data Analyst role?
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