Otter. ai
SeniorMarketingCampaignManager
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“Senior Marketing Campaign Manager at Otter. ai. Skills: Campaign management, Customer acquisition, Brand strategy, Growth metrics. Own multi-channel campaign execution. Take campaign briefs through execution”
What You'll Achieve.
Tie everything to pipeline; Convert registrants into pipeline; Drive value from investments; Move prospects through funnel; Connect spend to KPIs
Industry & Context.
Data-driven decision making
What They're Looking For.
Must Have
5+ years B2B demand gen, 5+ years campaign management, Direct ownership multi-channel campaigns, Managed full B2B marketing channels, Run webinar programs end-to-end, Owned influencer or partner programs, Works well in fast-moving environment, Works with lean resourcing
Nice to Have
AI adopter, Uses AI tools as force multiplier
What You'll Do.
Own multi-channel campaign execution
Take campaign briefs through execution
Coordinate with partner channels
Manage webinar motion end-to-end
Run influencer and partner programs
Own email marketing programs
Run signal-based outbound programs
Trigger campaign workflows
Write campaign briefs
Analyze and report on performance
Coordinate execution across team
Surface blockers early
How You'll Work.
Team & Collaboration
Go-to-Market stakeholders; Sales stakeholders; Product stakeholders; Design stakeholders; Marketing Operations; External agencies
Process & Methodology
Timeline management
Full Job Description
The Opportunity We're looking for a Senior Marketing Campaign Manager to manage strategic marketing campaigns and channels at Otter. You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions. This role is for someone who thinks strategically about marketing campaign design and channel management. You'll work closely with Go-to-Market, Sales, Product, and Design Stakeholders to build programs that resonate with enterprise buyers. Your Impact Own multi-channel campaign execution. Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches. Manage our webinar motion. Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline. Run influencer and partner programs. Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results — with clear expectations on how influencer and partner investments drive value. Own email marketing programs. Build and run email programs that move prospects through the funnel — nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance. Run signal-based outbound programs. Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent — product usage, job changes, website activity, and other triggers that indicate readiness. Partner with Marketing Operations on
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