Otter. ai

SeniorMarketingCampaignManager

$135–155k Mountain View, California, United States
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Senior candidates.

The Brief

“Senior Marketing Campaign Manager at Otter. ai. Skills: Campaign management, Customer acquisition, Brand strategy, Growth metrics. Own multi-channel campaign execution. Take campaign briefs through execution”

What You'll Achieve.

Tie everything to pipeline; Convert registrants into pipeline; Drive value from investments; Move prospects through funnel; Connect spend to KPIs

Industry & Context.

Problems you'll solve

Data-driven decision making

What They're Looking For.

Must Have

5+ years B2B demand gen, 5+ years campaign management, Direct ownership multi-channel campaigns, Managed full B2B marketing channels, Run webinar programs end-to-end, Owned influencer or partner programs, Works well in fast-moving environment, Works with lean resourcing

Nice to Have

AI adopter, Uses AI tools as force multiplier

What You'll Do.

Own multi-channel campaign execution

Take campaign briefs through execution

Coordinate with partner channels

Manage webinar motion end-to-end

Run influencer and partner programs

Own email marketing programs

Run signal-based outbound programs

Trigger campaign workflows

Write campaign briefs

Analyze and report on performance

Coordinate execution across team

Surface blockers early

How You'll Work.

Team & Collaboration

Go-to-Market stakeholders; Sales stakeholders; Product stakeholders; Design stakeholders; Marketing Operations; External agencies

Process & Methodology

Timeline management

Full Job Description

The Opportunity We're looking for a Senior Marketing Campaign Manager to manage strategic marketing campaigns and channels at Otter. You'll run multi-channel campaigns from brief to results, manage various website optimization programs, and own paid social - with the expectation that everything you touch is tied to pipeline, not impressions. This role is for someone who thinks strategically about marketing campaign design and channel management. You'll work closely with Go-to-Market, Sales, Product, and Design Stakeholders to build programs that resonate with enterprise buyers. Your Impact Own multi-channel campaign execution. Take campaign briefs from ICP, message, and goal through full execution across paid, earned, and owned channels, coordinating with any partner channels as needed. Every campaign has a defined audience, a specific message, and a measurable outcome before anything launches. Manage our webinar motion. Build and run Otter's webinar motion end-to-end — from topic selection and speaker coordination through promotion, execution, and post-event follow-up. Every webinar should have a defined ICP, a specific message, and a post-event play that converts registrants into pipeline. Run influencer and partner programs. Work with thought leaders, practitioners, and partner channels to reach Otter's target audience, managing the brief, the relationship, and the results — with clear expectations on how influencer and partner investments drive value. Own email marketing programs. Build and run email programs that move prospects through the funnel — nurture sequences, promotional sends, and campaign-specific emails. Manage our calendar, the segmentation logic, and the performance. Run signal-based outbound programs. Use data providers and product signals to build audience lists and trigger campaign workflows based on real buying intent — product usage, job changes, website activity, and other triggers that indicate readiness. Partner with Marketing Operations on

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