Company
Technology
SeniorMarketingAutomationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Automation Manager. Skills: Marketing automation, CRM, Lifecycle marketing, Data analysis. Design, build, and optimize advanced lifecycle marketing journeys. Develop and maintain scalable marketing automation workflows”
What You'll Achieve.
Improve engagement and conversion; Support lead generation, nurturing, and customer lifecycle initiatives; Ensure system health and operational efficiency; Improve marketing outcomes; Align frameworks with business growth objectives; Ensure seamless data flow and campaign execution; Support broader marketing strategies; Improve personalization, targeting, and campaign effectiveness
Industry & Context.
Data interpretation; Actionable marketing strategies
What They're Looking For.
Must Have
Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles, Hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar, Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies, Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics, Experience integrating CRM systems with other platforms and managing data flows, Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity, Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies, Excellent understanding of modern marketing technology trends and automation best practices, Communication skills with the ability to collaborate effectively across technical and non-technical teams, Proactive, experimental mindset with a focus on continuous improvement and measurable impact
What You'll Do.
and optimize advanced lifecycle marketing journeys
Develop and maintain scalable marketing automation workflows
and optimize CRM and marketing automation
Lead experimentation initiatives across segmentation
Build and refine lead scoring
Manage integrations and automations between CRM systems and
Collaborate with cross-functional marketing and data teams
Leverage data insights and segmentation strategies to improve
Stay up to date with emerging marketing technology
Continuously improve automation capabilities and processes
How You'll Work.
Team & Collaboration
Cross-functional marketing teams; Data teams
Full Job Description
## Accountabilities Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion. Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives. Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency. Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes. Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives. Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution. Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies. Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness. Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes. Requirements Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment. Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools. Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies. Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics. Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks. Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity. Strong analytical mindset with the ability to in
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