Company
Technology
SeniorMarketingAutomationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Automation Manager. Skills: Marketing automation, CRM, Lifecycle marketing, Workflow optimization. Design advanced lifecycle marketing journeys. Build advanced lifecycle marketing journeys”
What You'll Achieve.
Improve engagement; Improve conversion; Support lead generation; Support nurturing; Support customer lifecycle; Ensure system health; Ensure operational efficiency; Improve marketing outcomes; Align frameworks with growth objectives; Ensure seamless data flow; Support campaign execution; Support broader marketing strategies
Industry & Context.
Data interpretation; Actionable strategies
What They're Looking For.
Must Have
Extensive experience in marketing automation, Extensive experience in CRM operations, Extensive experience in lifecycle marketing, B2B or technology-driven environment experience, Hands-on expertise with Marketo, Hands-on expertise with HubSpot, Hands-on expertise with Salesforce Marketing Cloud, Hands-on expertise with similar marketing automation tools, Proven experience designing marketing automation workflows, Proven experience implementing marketing automation workflows, Proven experience designing lead scoring models, Proven experience implementing lead scoring models, Proven experience designing segmentation strategies, Proven experience implementing segmentation strategies, Solid understanding of CRM data structures, Solid understanding of lead generation funnels, Solid understanding of marketing performance metrics, Experience integrating CRM systems, Experience managing data flows, Working knowledge of Python, Working knowledge of JavaScript, Working knowledge of SQL, Working knowledge of Velocity, Analytical mindset, Excellent understanding of modern marketing technology trends, Excellent understanding of automation best practices, Communication skills, Proactive, experimental mindset
Nice to Have
Experience with two programming or scripting languages
What You'll Do.
Design advanced lifecycle marketing journeys
Build advanced lifecycle marketing journeys
Optimize advanced lifecycle marketing journeys
Develop scalable marketing automation workflows
Maintain scalable marketing automation workflows
Monitor platform performance
Analyze platform performance
Optimize platform performance
Lead experimentation initiatives
Build lead scoring frameworks
Refine lead scoring frameworks
Build engagement frameworks
Refine engagement frameworks
Manage integrations between CRM systems
Manage automations between CRM systems
Leverage data insights
Improve personalization
Improve campaign effectiveness
Stay up to date with trends
Continuously improve automation capabilities
Continuously improve automation processes
How You'll Work.
Team & Collaboration
Cross-functional marketing teams; Data teams
Communication Scope
Collaboration across teams
Full Job Description
## Accountabilities Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion. Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives. Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency. Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes. Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives. Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution. Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies. Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness. Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes. Requirements Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment. Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools. Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies. Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics. Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks. Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity. Strong analytical mindset with the ability to in
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