Company
Technology
SeniorMarketingAutomationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Automation Manager. Skills: Marketing automation, CRM, Lifecycle marketing, Workflow optimization. Design advanced lifecycle marketing journeys. Build advanced lifecycle marketing journeys”
What You'll Achieve.
Improve engagement; Improve conversion; Support lead generation; Support nurturing initiatives; Support customer lifecycle initiatives; Ensure system health; Ensure operational efficiency; Improve marketing outcomes; Align frameworks with business growth objectives; Ensure seamless data flow; Ensure campaign execution; Support broader marketing strategies; Improve personalization; Improve targeting; Improve campaign effectiveness
Industry & Context.
Data interpretation; Translate insights into strategies
What They're Looking For.
Must Have
Extensive experience in marketing automation, CRM operations, or lifecycle marketing, Hands-on expertise with Marketo, HubSpot, Salesforce Marketing Cloud, or similar, Proven experience designing and implementing marketing automation workflows, Proven experience designing lead scoring models, Proven experience designing segmentation strategies, Solid understanding of CRM data structures, Solid understanding of lead generation funnels, Solid understanding of marketing performance metrics, Experience integrating CRM systems with other platforms, Experience managing data flows across marketing technology stacks, Working knowledge of at least two programming or scripting languages, Analytical mindset with ability to interpret data, Ability to translate insights into actionable marketing strategies, Excellent understanding of modern marketing technology trends, Excellent understanding of automation best practices, Communication skills with ability to collaborate effectively, Proactive, experimental mindset with focus on continuous improvement, Proactive, experimental mindset with focus on measurable impact
Nice to Have
Python, JavaScript, SQL, Velocity
What You'll Do.
Design advanced lifecycle marketing journeys
Build advanced lifecycle marketing journeys
Optimize advanced lifecycle marketing journeys
Develop scalable marketing automation workflows
Maintain scalable marketing automation workflows
Monitor CRM platform performance
Analyze CRM platform performance
Optimize CRM platform performance
Monitor marketing automation platform performance
Analyze marketing automation platform performance
Optimize marketing automation platform performance
Lead experimentation initiatives
Build lead scoring frameworks
Refine lead scoring frameworks
Build lead nurturing frameworks
Refine lead nurturing frameworks
Build engagement frameworks
Refine engagement frameworks
Manage integrations between CRM systems
Manage automations between CRM systems
Manage integrations with external platforms
Manage automations with external platforms
Leverage data insights
Leverage segmentation strategies
Improve personalization
Improve campaign effectiveness
Stay up to date with trends
Continuously improve automation capabilities
Continuously improve automation processes
How You'll Work.
Team & Collaboration
Cross-functional marketing teams; Cross-functional data teams; Technical teams; Non-technical teams
Full Job Description
## Accountabilities Design, build, and optimize advanced lifecycle marketing journeys across email and multi-channel CRM environments to improve engagement and conversion. Develop and maintain scalable marketing automation workflows that support lead generation, nurturing, and customer lifecycle initiatives. Monitor, analyze, and optimize CRM and marketing automation platform performance, ensuring system health and operational efficiency. Lead experimentation initiatives across segmentation, targeting, messaging, and conversion optimization to improve marketing outcomes. Build and refine lead scoring, lead nurturing, and engagement frameworks aligned with business growth objectives. Manage integrations and automations between CRM systems and external platforms to ensure seamless data flow and campaign execution. Collaborate with cross-functional marketing and data teams to implement scalable automation solutions that support broader marketing strategies. Leverage data insights and segmentation strategies to improve personalization, targeting, and campaign effectiveness. Stay up to date with emerging marketing technology trends and continuously improve automation capabilities and processes. Requirements Extensive experience in marketing automation, CRM operations, or lifecycle marketing roles in a B2B or technology-driven environment. Strong hands-on expertise with platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or similar marketing automation tools. Proven experience designing and implementing marketing automation workflows, lead scoring models, and segmentation strategies. Solid understanding of CRM data structures, lead generation funnels, and marketing performance metrics. Experience integrating CRM systems with other platforms and managing data flows across marketing technology stacks. Working knowledge of at least two programming or scripting languages such as Python, JavaScript, SQL, or Velocity. Strong analytical mindset with the ability to in
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