Canonical
Open source software
SeniorMarketingAutomationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Automation Manager at Canonical. Design and optimise journeys. Monitor Marketo performance”
Industry & Context.
Problem solve
Home Based - EMEA
What They're Looking For.
Must Have
Advanced proficiency with Marketo, Advanced proficiency with Hubspot, Advanced proficiency with Salesforce Marketing Cloud, Experience setting up integrations, Experience setting up automations, Work with Python, Work with JS, Work with SQL, Work with Velocity, Solid understanding of lead generation, Solid understanding of segmentation strategy, Solid understanding of CRM best practices, Engagement with marketing technology trends
What You'll Do.
Design and optimise journeys
Monitor Marketo performance
Lead experimentation programmes
Develop lead nurturing frameworks
Develop lead scoring frameworks
Develop engagement frameworks
Build scalable automation workflows
How You'll Work.
Team & Collaboration
Marketing leadership; Other stakeholders in Marketing
Full Job Description
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder led, profitable and growing. We are looking for an outstanding Senior Marketing Automation Manager. The ideal candidate will be passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. This role sits in the Marketing team reporting to the Marketing leadership. Location: This role will be based remotely in the EMEA region. What your day will look like Design and optimise advanced lifestyle journeys across e-mail and multi-channel CRM Monitor overall Marketo performance and health Lead experimentation programmes across nurture streams, targeting and conversion optimisation Develop advanced lead nurturing, lead scoring and engagement frameworks Build scalable automation workflows to support other stakeholders in Marketing What we are looking for in you Advanced proficiency with Marketo, Hubspot or Salesforce Marketing Cloud Experience in setting up integrations and automations between CRM systems and other platforms Ability to work with at least two of the followi
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