Autotrader
E-Commerce
SeniorMarketingAutomationManager
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Automation Manager at Autotrader. Skills: Marketing automation, Braze expertise, Liquid scripting, SQL. Architect automation engine. Design automated journeys”
What You'll Achieve.
Deliver right message; Reduce reliance on static templates; Measure true incremental lift
Industry & Context.
Structuring complex workflows; Fixing payloads; Perfecting Liquid logic
What They're Looking For.
Must Have
Experience utilising Braze, Expert knowledge of Liquid scripting, SQL skills in Snowflake or BigQuery, Comfortable working with REST APIs, Comfortable working with Webhooks, Experience defining Custom Events, Experience defining User Attributes
Nice to Have
Braze Certified Practitioner, Braze Certified Marketer, Familiarity with CDP tools
What You'll Do.
Architect automation engine
Design automated journeys
Define data structures
Optimise Braze Canvases
Translate lifecycle plans
Bridge gap with Data teams
Bridge gap with Engineering teams
Identify User Attributes
Resolve event-level issues
Power real-time personalisation
Lead A/B testing implementation
Lead control group implementation
Measure incremental lift
Report incremental lift
Ensure naming conventions
Ensure performance standards
Act as internal expert
Help teams understand architecture
Help teams understand capabilities
Help teams understand data logic
How You'll Work.
Team & Collaboration
Data teams; Engineering teams; Marketing teams; Product teams
Communication Scope
Technical documentation
Full Job Description
About us You've probably heard of Autotrader, but do you know what we're all about? We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans. In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously. At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together. Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you. About the role At Autotrader, we’re transforming the way people buy and sell vehicles, and marketing automation is at the heart of that journey. We’re looking for a highly technical Senior Marketing Automation Manager with deep Braze expertise to architect the automation engine behind our CRM. Instead of just broadcasting campaigns, you will design smart, automated journeys, define optimal data structures, and optimise our global Braze Canvases to ensure we deliver the right message at the exact right moment. You will translate complex lifecycle plans into automated, trigger-based journeys, owning the technical setup and optimisation of Braze Canvases. Acting as the technical lead, bridging the gap with our Data and Engineering teams, you will define data schemas, identify crucial User Attributes, and resolve API or event-level issues to keep our automation running cleanly. You will also build sophisticated Liquid logic to power real-time, dynamic personalisation, drastically reducing our reliance on static templates. In addition to building journeys, you will lead the implementation of robust A/B testing frameworks and control groups within B
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