Lightspeed
SaaS
SeniorMarketingAutomation&LifecycleManager
“Senior Marketing Automation & Lifecycle Manager at Lightspeed. Skills: Marketing automation, Lifecycle marketing, Salesforce Marketing Cloud, Audience segmentation. Design and implement lifecycle journeys. Build and own lifecycle architecture”
What You'll Achieve.
Drive adoption; Drive revenue; Drive long-term growth; Accelerate execution
Industry & Context.
What They're Looking For.
Must Have
Salesforce Marketing Cloud architecture and implementation, Strategy and execution of lifecycle or CRM marketing programs, Proficiency in SQL and working with data, Experience collaborating cross-functionally, Understanding of funnel metrics, Experience with email development, Experience with dynamic content personalization
Nice to Have
Experience with Salesforce Marketing Cloud configuration
What You'll Do.
Design and implement lifecycle journeys
Build and own lifecycle architecture
Configure Salesforce Marketing Cloud
Transition marketing from batch campaigns
Implement trigger-based messaging
Develop personalization frameworks
Develop reusable campaign templates
Measure lifecycle performance
Optimize lifecycle performance
Ensure lifecycle communications are reliable
Ensure lifecycle communications are compliant
Ensure lifecycle communications are scalable
How You'll Work.
Team & Collaboration
Partner with Product; Partner with Data; Partner with Engineering; Connector between marketing; Connector between technical teams; Connector between business stakeholders
Applying for this Senior Marketing Automation & Lifecycle Manager role?
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