SeniorMarketingAutomation&LifecycleManager

Hi there! Thanks for stopping by 👋   We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization.   What you’ll be doing: - Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal) - Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows - Transition marketing from batch campaigns to trigger-based, behavior-driven messaging - Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies - Develop scalable personalization frameworks and reusable campaign templates to accelerate execution - Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage) - Ensure lifecycle communications are reliable, compliant, and scalable And a little bit of… - Act as the connector between marketing, technical teams, and business stakeholders   What you need to bring:   We’re a team of 5 people based remotely in North America. Our team is responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy. We’re looking for a Senior candidate who has experience with the following: - Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required) - Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns) - Proficiency in SQL and working with data to define and activate audience segments - Experience collaborating cross-functionally with Product, Engineering, and Data teams - Strong understanding of funnel metrics, conversion optim