SeniorMarketingAnalyst

## Accountabilities You will be responsible for building a comprehensive measurement and analytics foundation across marketing channels, ensuring leadership has accurate, actionable visibility into performance and opportunities for optimization. Own end-to-end marketing analytics across email, direct mail, and digital channels, defining KPIs, building reporting frameworks, and identifying performance drivers Design, implement, and maintain attribution models and marketing mix models to quantify channel impact and inform budget allocation decisions Analyze paid media performance, including spend efficiency, ROAS, and incrementality, and translate findings into optimization recommendations Own tracking and tagging strategy for digital analytics, partnering with engineering to ensure accurate event capture across web and app environments Lead experimentation efforts by designing A/B and multivariate tests, ensuring statistical rigor and clear interpretation of results Build and maintain scalable data models in cloud warehouse environments using SQL and dbt to support reliable reporting and analysis Translate complex datasets into executive-ready insights and recommendations for senior stakeholders across the organization Requirements You bring strong technical depth in marketing analytics combined with the ability to communicate insights clearly and influence decision-making at senior levels. 5+ years of experience in marketing analytics, data analytics, or a related quantitative field within a fast-paced environment Advanced SQL skills with experience querying large, complex datasets and building analytical models Hands-on experience with cloud data warehouses such as Snowflake and transformation tools such as dbt Strong understanding of marketing measurement including attribution, incrementality, and marketing mix modeling Experience analyzing performance across digital, email, and offline channels such as direct mail Solid foundation in A/B testing design, including