SIXT
Technology
SeniorMarketingAnalystPerformance,Bidding,Automation
“Senior Marketing Analyst - Performance, Bidding, Automation at SIXT. Skills: Performance marketing, Bidding automation, AI-driven performance, Data analysis. Analyze performance data. Model elasticity curves”
Industry & Context.
Analyze performance data; Model elasticity curves; Model marginal ROI; Model optimal bidding thresholds; Surface inefficiencies; Uncover growth opportunities; Monitor competitive dynamics
What They're Looking For.
Must Have
4–7 years in analytics, 4–7 years in data science, 4–7 years in quantitative marketing, Proficient in SQL, Proficient in BI tools, Comfortable using Python, Solid understanding of digital auction mechanics, Solid understanding of Smart Bidding, Solid understanding of value-based bidding strategies, Familiar with LTV/CAC thinking, Hands-on experience with Google Ads API, Hands-on experience with SA360 API, Familiarity with data warehouse environments, Actively use AI coding assistants
Nice to Have
Experience from tech environment, Experience from e-commerce environment, Experience from mobility environment, Exposure to incrementality testing, Exposure to attribution modeling, Exposure to multi-channel measurement, Exposure to algorithmic bidding systems, Exposure to predictive modelling
What You'll Do.
Analyze performance data
Model elasticity curves
Model optimal bidding thresholds
Partner with Data Science
Embed algorithmic bidding models
Design structured experiments
Run structured experiments
Build scalable experimentation frameworks
Translate frameworks into playbooks
Instrument experiments via Google Ads API
Enable automated allocation
Enable real-time result capture
Ensure findings become repeatable playbooks
Surface inefficiencies
Uncover growth opportunities
Monitor competitive dynamics
Strategically reallocate spend
Build Python-based pipelines
Maintain Python-based pipelines
Automate data ingestion
Automate bid adjustments
Automate campaign health monitoring
Expose spend efficiency
Expose incremental contribution
Expose market elasticity
Enable self-serve insights
Act as analytical bridge
Translate technical findings
Provide actionable recommendations
Champion data-backed decision making
Champion model-driven decision making
Champion AI-assisted decision making
Teach hypothesis-driven work
Teach advanced dashboard use
Teach practical AI tooling
How You'll Work.
Team & Collaboration
Partner with Data Science; Partner with Pricing; Partner with Platform Engineering; Collaborate with stakeholders; Collaborate with leadership
Communication Scope
Translate technical findings; Actionable recommendations
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