Zopa
Financial Services
SeniorMarketingAnalyst
Neural analysis suggests this role is
optimal for Senior candidates.
“Senior Marketing Analyst at Zopa. Skills: Marketing analytics, Customer behavior, Data insights. Generate key insight from data. Inform marketing channel strategies”
What You'll Achieve.
Drive business forward; Make products better for customers; Deliver insights for decision-making; Evolve marketing to growth engine; Drive customer impact
Industry & Context.
Creative problem solvers; Translating numbers to opportunities
Work from abroad 120 days
What They're Looking For.
Must Have
Experience using SQL, Experience using Natural Language Query (NLQ), Ability to communicate insights succinctly, Ability to stick to key results, Ability to influence upwards, Ability to influence downwards, Ability to influence sideways, Build relationships effectively, Collaborate effectively across teams, Comfortably challenge assumptions, Comfortably challenge decisions, Maintain respect for others, Maintain empathy for others, Take ownership of work, Drive work independently, Growth mindset, Experienced working in cross-functional teams
Nice to Have
Exposure to Python, Exposure to statistical analysis, Experience with BI tools, Experience with Tableau, Experience with Looker, Experience with Power BI, Understanding of customer segmentation, Understanding of experimentation frameworks
What You'll Do.
Generate key insight from data
Inform marketing channel strategies
Refine marketing channel strategies
Optimize marketing channel strategies
Design multivariate testing
Implement A/B testing
Implement multivariate testing
Evaluate multivariate testing
Model impact of changes
Forecast impact of changes
Own development of testing framework
Contribute to attribution analytics
Contribute to cross-product analytics
Contribute to lifecycle analytics
Take ownership of analytical projects
Identify growth opportunities
Identify engagement opportunities
Monitor key marketing metrics
Present metrics to stakeholders
How You'll Work.
Team & Collaboration
Pair with marketing managers; Pair with marketing specialists; Work with cross-functional teams
Communication Scope
Story-tell with data; Communicate insights
Full Job Description
## Description Our Story Hello there. We’re Zopa. We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com! We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces. If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife At Zopa, analysts are the people that inspire ideas and strategies to drive our business forward and make our products better for customers. Our analysts are a mix of creative problem solvers and number whizzes with a passion for translating numbers into business opportunities and delivering insights to drive decision-making. They're also strong communicators with the ability to story-tell with data to both technical and non-technical stakeholders alike. We are currently looking for a Senior Marketing Analyst to join our Customer team. This role sits at the centre of how we evolve Zopa’s marketing function to a high-performing growth engine. This role will suit someone who enjoys turning data into practical insight, is curious about customer behaviour, and is comfortable working in a fast-paced environment where they can drive real customer impact. ## A day in the life Generate key insight from our internal and external data sources and tooling to inform, ref
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