SeniorMarketingAnalyst

## Description Who we are:  At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia. Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community. We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees. Want to make an impact? Join our pack and come work (and play!) with us. ## What you'll do Build marketing reporting leadership relies on. Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day, and fix what's noisy, inconsistent, or missing. Investigate the business. Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on. Work the attribution layer. Partner on attribution and measurement so we understand what's driving growth across markets and brands. Write SQL against large event-based datasets and partner with Analytics Engineering on the marketing data models behind your reporting. Be the analytical bridge to Martech. QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one. Root-cause the metrics, tying movements to demand- and supply-side dynamics across a two-sided marketplace. ## What we're looking for 3+ years using data to drive business impact, ideally in a marketing, growth, or CRM