Glow25
beauty and pro-aging
SeniorMarketingAnalyst
“Senior Marketing Analyst at Glow25. Skills: marketing tracking, performance analysis, attribution, data modeling, reporting. Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side), GA4, and marketing pixels.. Ensure that new campaigns, features, and landing pages are measurable from day one.”
What You'll Achieve.
Ensure marketing decisions are based on reliable, actionable insights.; Ensure new campaigns, features, and landing pages are measurable from day one.; Improve the webshop funnel through data-driven analysis.; Deliver reporting that stakeholders can confidently use for decision-making.
Industry & Context.
data-driven analysis
What They're Looking For.
Must Have
4+ years of experience in marketing analytics, ideally in a DTC or e-commerce environment with subscription models and paid traffic dynamics., Deep hands-on experience with GTM, GA4, and marketing pixels (Meta, Google Ads, TikTok, Affiliate, Native, etc. ), from implementation to troubleshooting., SQL skills and experience with dbt or similar transformation tools., Solid understanding of attribution frameworks, consent-based tracking (GDPR, CMP logic), and funnel/CRO analysis., communication skills and the ability to collaborate with both technical and non-technical stakeholders, combined with a ownership mindset.
Nice to Have
Experience with attribution tools like Klar is a plus.
What You'll Do.
Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side)
and marketing pixels.
Ensure that new campaigns
and landing pages are measurable from day one.
Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution
and campaign performance
and align tracking with both legal and technical constraints.
Analyze marketing performance beyond platform dashboards: Evaluate ROAS
and contribution margin
connect campaign performance to backend revenue and subscription behavior
and conduct deeper analysis such as cohorts and CLTV.
Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs
quantify revenue impact
segment performance by traffic source
and support CRO initiatives with structured analysis.
Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data
maintain consistent metric definitions
and deliver reporting that stakeholders can confidently use for decision-making.
How You'll Work.
Team & Collaboration
Act as the bridge between Marketing, Tech, and Data; Collaborate with both technical and non-technical stakeholders
Communication Scope
communication skills
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