Icf
Energy
SeniorMarketingAccountManager
“Senior Marketing Account Manager at Icf. Skills: marketing, advertising, account work, marketing to Southern California residents and businesses, marketing communications plans, digital media, social media. Lead marketing and advertising for energy-efficiency program clients in Southern California.. Partner directly with clients and vendors, and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-effic”
What You'll Achieve.
drive participation in energy-efficiency programs; deliver great work; Deliver monthly reporting on marketing program activities and results.
Industry & Context.
finding solutions
Local travel for client meetings required, other travel less than 25%.
What They're Looking For.
Must Have
Bachelor's degree in communications, marketing, advertising, or a related field. (or applicants can substitute one year of related experience for one year of education), 8+ years of experience in marketing, advertising, social marketing, or a related field, particularly experience in marketing or account work at an advertising agency (or similar)., Knowledge of and experience in marketing to Southern California residents and businesses.
Nice to Have
Experience in energy, environment, utilities, and/or government is preferred., Experience supporting or working with sales and program teams and driving results., Experience developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, and digital and social media initiatives., Experience working in a multitasking environment., Experience using content management systems (CMS) and email management systems., Interest in and commitment to energy efficiency, the environment, and sustainable living.
What You'll Do.
Lead marketing and advertising for energy-efficiency program clients in Southern California.
Partner directly with clients and vendors
and lead the ICF team to develop and deliver marketing plans that educate business customers about energy efficiency and drive participation in energy-efficiency programs.
Collaborate with colleagues to identify and pursue business-growth opportunities—shaping growth strategies
marketing to prospective clients
and responding to RFPs.
Team with our Creative Studio to produce standout marketing materials
including advertising campaigns
point-of-purchase materials
incentive application forms
Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns—coordinating integrated outreach across broadcast
Drive the review and approval process for marketing materials
coordinating across the organization to deploy efforts with IT
Own project budgets and revenue forecasts
and manage budgets throughout delivery.
Deliver monthly reporting on marketing program activities and results.
How You'll Work.
Team & Collaboration
Collaborate with colleagues to identify and pursue business-growth opportunities; Team with our Creative Studio to produce standout marketing materials; Partner with our Paid Media Team to build and deliver vertical marketing and advertising campaigns; Drive the review and approval process for marketing materials, coordinating across the organization to deploy efforts with IT, program management, and the client.; Ability to work independently, seek help as needed, and contribute to team and company culture.
Communication Scope
Excellent verbal, interpersonal, and written communication skills.
Process & Methodology
Own project budgets and revenue forecasts, and manage budgets throughout delivery., manage multiple projects, deadlines, and priorities
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